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From Home Furnishing Business
Simpli Home Hire VP of B2B Sales and Growth for Business Strategy
October 5,
2023 by HFBusiness Staff in Business Strategy, Industry 
As part of an expansion of its omnichannel whole home strategy, Simpli Home, a D2C powerhouse, has hired furniture industry veterans Gregory Spencer as vice president of B2B sales and RoseAnn Linder as vice president of growth to focus on growing its industry penetration.
Spencer most recently was director of sales and product development for Denmark-based Unique Furniture, Inc., and previously was key account manager of North America for Actona Company A/S. He brings strong experience in managing global organizations, product placement and category cultivation to Simpli Home.
With more than 30 years of industry experience, he has previously served as business development manager for BoConcept USA, and began his career as a manufacturers sales representative for Club8 Company A/S.
As vice president of growth, Linder is well-known in the omnichannel space for her expertise in cross-channel strategy, beginning her career on the retail side at her family’s Top 100 furniture business, Linder’s Furniture, before her early entry into the eCommerce realm.
She has previously served as vice president of sales and merchandising for Modloft Furniture, and director of eCommerce for Jaipur Rugs Group, in addition to positions with Bobby Berk Home, LuxeYard, Archetype Furniture, Novica.com and Avenue Six Furniture, in addition to consulting for many others.
Founded more than two decades ago, Simpli Home started out with a novel idea: craft stylish, ready-to-assemble furniture in solid wood, make it affordable and sell directly to consumers via online channels.
From these origins the company has steadily expanded its whole home offering to include wood case goods, multi-material accent pieces, upholstered furniture, patio furniture and more, sold direct to consumers on all the major online marketplaces, as well as its own website, simpli-home.com.
“With a modern aesthetic and a brand story of quality at value pricing, and more than 2,000 high-volume, highly sellable SKUs warehoused in the U.S., we are positioned to offer independent brick and mortar retailers real sourcing power,” said Yoram Weinreich, co-president of Simpli Home.
“To this end, we are making significant investments in talent, growing our executive team and salesforce, particularly in the merchandising and retail channels to lead our expansion and growth into an omnichannel force.”
Spencer and Linder said they were attracted to Simpli Home’s quality story and roots in solid wood furniture, its commitment to responsible production and its highly efficient distribution model that includes warehouses on both coasts of the U.S. and furniture handcrafted in some of the best furniture factories in the world.
Indeed, Spencer said, “Everything is in place for Simpli Home to charge full-steam ahead—all the logistics, the marketing and the sourcing. And based on how quickly we can deliver products (furniture typically arrives within one week of order at consumers’ homes), we’re unleashing a monster in terms of product availability for direct, local warehouse and FOB shipments.”