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From Home Furnishing Business
Dorel Home Introduces Innovative Collections EZflexx® & BrEZ Build®
October 2,
2023 by HFBusiness Staff in Business Strategy, Industry 
Dorel Home, a segment of Dorel Industries Inc., is spotlighting its new EZflexx® and BrEZ Build® Collections, and the technologies that make them possible, in a special showroom display devoted to innovation at the upcoming High Point Market (C&D Floor 9).
The new EZflexx® Collection is both modular and customizable, with parts that can be purchased individually or together to create customizable looks. The BrEZ Build® Collection, meanwhile, is designed for assembly in 30 minutes or less using few or no tools at all.
“Beyond stylish design, BrEZ Build products utilize very few parts, and little to no hardware,” said Nicole Jefferson, chief merchandising and marketing officer for Dorel Home, “so the pieces are built and usable in moments, unlike more typical ready-to-assemble offerings.”
Among the introductions to the BrEZ Build® presentation, look for the Voler Coffee Table and Voler Nesting Tables from The Novogratz, all rendered in light oak for a minimalistic living room ensemble that blends effortlessly with diverse décor styles. The tables feature Dorel Home’s easy-slide assembly technology which allows consumers to enjoy their new furniture fully assembled in less than 20 minutes. The collection retails from $120.
Also included in the BrEZ Build® Collection are the Dorel Home Products Daven Easy Assembly Kids Metal Bunk Bed and the Little Seeds Alessi Kids Montessori Flip Bed. Retailing for $200 and $178, respectively, each is designed with easy lock technology to make assembly a breeze.
The last introduction to the BrEZ Build® group is the Pearce 4-Piece Drawer Dresser from Ameriwood. The dresser features an interlocking SwitchLock™ system and preassembled drawer slides to cut down assembly time. This product retails for $130.
Dorel Home highlights its modular and customizable stationary upholstery in the EZflexx® Collection with the NEW! Zion Modular Sofa. Upholstered in soft linen, the sofa offers an easy connect, no tools required design for fast assembly that allows consumers to build the sofa to their desired length in under 30 minutes. Each armless sofa chair retails for $242 and the attachable arms retail for $133.
“We are excited to share with dealers and designers the cutting-edge thinking and technologies we are using to craft ever-changeable, ever-stylish and durable ready-to—assemble furniture (RTA) that can be built in minutes,” said Jefferson. “While we have long been recognized as leaders in the category, we expect these two new collections to show the possibilities inherent in flat-pack furniture in a whole new light.”