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From Home Furnishing Business
Shifman Mattress Co. Expands Quilted Collection for HPFMK
October 2,
2023 by HFBusiness Staff in Business Strategy, Industry 
The Quilted Collection by Shifman Mattress Co., expanded for this fall High Point Market, is merchandised to drive retail traffic and make luxury mattresses attainable for more consumers.
With the mattress category a top traffic driver for furniture retailers, Shifman’s newly expanded Quilted Collection offers strong merchandising and promotion opportunities for retail partners as well as providing the end-consumer access to luxury materials and craftsmanship in a mattress at accessible price points.
The Quilted Collection now offers six beds with four deluxe styles specifically merchandised for retail partners to aggressively advertise and draw more consumers.
A truly handmade, two-sided luxury mattress with premium materials starting at $1,599 for a deluxe queen model, will create better step-up opportunity and strengthen the selling story for retail partners. For the consumer, the expanded Quilted Collection ensures all comfort preferences are offered.
Designed in Belgium damask covers, every quilted mattress is soft to the touch. The collection features Shifman’s signature two-sided construction, an abundance of natural cotton to ensure breathability and comfort, and real working box springs for long-lasting durability.
“The Quilted Collection allows the Shifman brand to be accessible to more consumers. As a retailer, imagine the power and value of your selling story when you can offer a truly handmade in the USA, two-sided mattress with the finest materials, from a 130-year-old family-owned and operated business. When you take those attributes of this collection at this price, you have an incomparable product and story,” said Bill Hammer, president.
Shifman will also showcase Pure Comfort Collection, its natural latex line. These luxury mattresses feature natural materials including layers of latex and New Zealand wool, plus Shifman’s signature double-sided construction, and exclusive Sanotuft® hand-tufted technique for a unique feel.
Each mattress has a 7-inch pure natural latex core, among the highest quantity of latex available in the industry. The beds are adjustable base friendly.
Shifman Mattress Co. is located at 108 E. Martin Luther King, Jr. Drive, between Wrenn and Main.