Austin Allen James x StyleCraft Expand Collection Launch at HPMKT

September 28, 2023  by HFBusiness Staff in Business Strategy, Industry   

The expanded launch of StyleCraft’s new lifestyle collection will feature more than 90 + products in categories including furniture, casegoods, lighting, accessories, pillows, artwork, mirrors & wall decor.  

Austin Allen James, Artist + Product Designer shared, “I am so proud of what we have created and how we have expanded our collaboration into a full lifestyle collection which will debut at Fall High Point Market. StyleCraft’s entire team has been incredible to work with and I am thrilled that they were able to seamlessly deliver my design visions - that our trade industry is going to absolutely love!”

To welcome guests to StyleCraft’s official East Coast Launch Party and to invite them to experience the new collection, StyleCraft is hosting a special “Coastal Casual Happy Hour” event on Oct15 at 4 p.m., in their High Point Market showroom at 130 S Main St, High Point. The launch event will feature delicious catered hors d'oeuvres and champagne. Guests are encouraged to RSVP to reserve their spot on Eventbrite. 

StyleCraft’s Rodney Leath commented, “Austin’s designs and the entire lifestyle collection are absolutely exquisite, and we can’t wait for the entire East Coast Design Community to experience Austin’s collection at one of the biggest shows of the year.”

“With the response at our summer preview, which truly exceeded our expectations, we can’t wait to welcome buyers during our official “Coastal Casual” Launch Party on Sunday at 4 p.m. during High Point Market.”

StyleCraft’s collaboration with nationally recognized artist Austin Allen James launched in 2018 with a capsule collection of original art. Throughout the pandemic, Austin and StyleCraft worked to deepen their relationship and expand the collaboration into a fully realized lifestyle collection for a 2023 debut.

StyleCraft, known as leaders in design and manufacturing with a history that spans more than four decades in the furniture industry, offers more than 4,000 SKUs with product categories that cover lighting, framed wall art, wall décor, mirrors, decorative accessories, decorative accent furniture, and designs for dining, bar, living, occasional, and lounge furniture. 

STYLECRAFT | Austin Allen James x StyleCraft Lifestyle Collection