Armen Living Strategy Expands Collections, Wins Awards

September 28, 2023  by HFBusiness Staff in Business Strategy, Industry   

Driven by the demands of their variety of clients from custom designers to Top 100 Retailer customers and everyone in between has led to Armen Living becoming nationally known as a leader in fashionable and affordable furniture for a variety of trade clients.

Armen Living was recently nominated in the 3rd annual Home Accents Today Reader Rankings for Best Outdoor Supplier, as well as winning 2023 Director's Choice by the ADEX Awards for Best Outdoor Living Set for their Cayman 4 Piece Black Aluminum Outdoor Seating, 

Lee Honigsfeld, Armen Living’s VP of Sales & Marketing commented, “I couldn’t be more thrilled with how our product teams original designs are being received and how our custom design division has grown over the last 5 years.”

“Not only has designing our products in-house helped to set our brand apart but is helping us to expand our business all across the country, and it has led to increased brand awareness with some exciting award nominations.” 

Armen Living attributes one of their company's biggest growth factors to the expansion of their outdoor division which now consists of 70% of their collections being designed in-house with new products being launched each Spring and Fall at High Point Market. 

To welcome market buyers this Fall at High Point Market, Armen Living is hosting a “This is Living - Fall Fiesta” on Oct 15 from 11 a.m. to 1 p.m. in IHFC Building, 7th floor, Hamilton Wing, Space H-721 (201 E Commerce Ave, High Point, NC). This event’s hospitality will feature a fun Fiesta theme with catered delights, a dessert bar, and mimosas. RSVP to attend on Eventbrite. 

At Fall High Point Market (Oct 14-18) Armen Living will launch more than 300 + new collections in 2024 that include 30 new dining sets and will display some of them in the showroom.

Their new dining chair collections will offer innovative textiles with high-performance fabrics and some fun colorful weave options, paired with a wide selection of metal finishes. New introductions will also include a wide selection of bar tables, barstools, and bar chairs, which now cover more than 500 total SKUs to choose from in their bar category.

Armen Living’s Fall introductions will feature new outdoor collection and showcase several of their award-winning outdoor sets which total more than 300 Outdoor SKUs for dining, bar, living, occasional, and lounge furniture, alongside a handful of stylishly modern planters and fun outdoor bar accessories.

National Sales Manager, Reb Nicholson, commented, “We are excited to welcome guests to Fall Market and to show clients the expansion of our dining and bar divisions. It is paramount for our design and trade customers to be able to see, touch, and feel each of our newest collections and to experience firsthand the larger assortment of our affordable luxury products we showcase at markets,” Reb added that market buyers who are interested in checking out their new line are Welcome to Request a Market Appointment and ask about their Free Sample Program for New Dealers.

In January 2024 their company is expanding on both the East and the West Coasts, opening a permanent showroom at AmericasMart, during Atlanta Market (Jan 16-22) on Casual Floor, B1, 6-A2. 

They are also tripling the size of their Las Vegas Market showroom for the upcoming winter market (Jan 28 - Feb 1) by moving into space B762. This newly remodeled space will become their largest flagship showroom on the West Coast and offers a stylishly modern layout. The new design in Building B at Andmore’s World Market Center will showcase 100’s of collections and highlight their full product assortment including, living, dining, bedroom, and office, as well as providing more room to host events during bi-annual markets.