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From Home Furnishing Business
CR Laine Announces Collaboration with Designer Bria Hammel
September 28,
2023 by HFBusiness Staff in Business Strategy, Industry 
CR Laine, the upholstery brand known for its commitment to customized, bench-crafted furnishings, is thrilled to announce a dynamic collaboration with interior designer and entrepreneur Bria Hammel.
Together, they are set to introduce a capsule collection reflecting Bria's distinctive style of timeless design with real-life comfortability debuting at the Spring 2024 High Point Market in April.
The collection will feature an infusion of classical silhouettes and textiles, creating an assortment that pays homage to tradition while embracing modern living.
Hammel expressed her excitement about the collaboration, saying, "It's truly an honor to partner with CR Laine, a brand that shares my passion for timeless design and quality craftsmanship. Being a fan and customer of CR Laine for years, this partnership came together so organically and I’m extremely excited to unveil the incredible pieces we’ve designed together.”
While the Spring 2024 collection is eagerly awaited, High Point Market visitors can get a sneak peek of
Bria's design prowess at the Fall 2023 market. From Oct 12 – 17, guests can explore beautifully curated vignettes in the CR Laine showroom (310 N Hamilton Court, Suite 204 – 2nd floor, enter off Hamilton St), where Bria Hammel has partnered with the brand to bring her signature style to life.
The collaboration between CR Laine and Bria Hammel promises to be a highlight of the Spring 2024 High Point Market, offering an exciting blend of design innovation, timeless comfort, and a fresh take on traditional aesthetics.
Photo credit: Spacecrafting