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From Home Furnishing Business
Magniflex Expands Donations with Habitat for Humanity in Canada
September 27,
2023 by HFBusiness Staff in Business Strategy, Industry 
Leading Italian bedding manufacturer, Magniflex, has expanded its corporate philanthropy program with Habitat for Humanity by donating more than 150 mattresses to its Heartland Ontario retail store in Canada.
"We've collaborated with Habitat for Humanity on multiple occasions in Las Vegas and Miami, Florida, over the last few years. They are a wonderful philanthropic partner because of their success helping to shelter families and navigate their transition to a better way of life. We feel privileged to uphold our dedication to assisting their community-focused initiatives,” said Billy Curtright, Magniflex's national sales manager.
The mattresses, like all donated home products to the group are merchandized at a Habitat for Humanity Restore locations. When recipients are selected for a Habitat home, they receive credits for home furnishings they can use at the store to outfit their new home build.
Included in the donation is a selection of Magniflex’s best-selling Magnigel Dual 9, Dual 10, and Dual 12 king and queen mattresses.
“We are thrilled to extend our heartfelt appreciation and recognition to Magniflex USA for their generous donation of over 150 mattresses to Habitat for Humanity Heartland Ontario. Their partnership with us in this endeavor underscores the values of compassion, empathy, and commitment to social betterment that Magniflex USA represents.”
“We are honored to have them as a dedicated supporter, and we look forward to continuing our collaboration in the future,” said Chantal McQueen, CEO of Habitat for Humanity Heartland Ontario.
Magnigel’s open-cell design provides breathability and a capacity to dissipate heat faster than other gel products currently on the market. Created by using a pre-polymer that is added and ‘swirled’ into the foam compound for greater coverage, the technology keeps temperatures stable and prevents the problem of “sleeping hot” that is often associated with traditional memory foam.
The Dual mattresses feature innovative Dual Core technology, ensuring optimal sleep for couples. With the technology, both partners can choose the comfort that is right for each of them by simply unzipping the thermo-regulating mattress cover and flipping the inner cores to select their favorite comfort level. The soft side features layers of Memoform and Elioform, and the medium-soft side features a layer of Eliosoft for increased support.
“We believe in crafting more than just comfortable, luxury mattresses; we’re dedicated to helping the community in any way we can,” added Curtright.
“By partnering with Habitat for Humanity to contribute mattresses, we are also contributing to the foundation of strong communities and the restoration of hope, comfort, and a safe place to call home for many individuals.”