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Aaron’s Company Opens Newest GenNext Store in Arkansas
September 27,
2023 by HFBusiness Staff in Business Strategy, Industry 
The Aaron's Company, Inc. (NYSE: AAN), a leading, technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions, today announced the opening of its newest company-operated Aaron's GenNext store in Fort Smith, Arkansas.
The new Aaron's store is located on the east side of Fort Smith near Mercy Hospital at 7607 Rogers Avenue.
The new Aaron's store in Fort Smith reflects the latest expansion of the Company's GenNext store initiative, which is transforming the in-store customer experience. The new store is conveniently located on the east side of Fort Smith near Mercy Hospital at 7607 Rogers Avenue. The store will be open Mon – Sat from 10 a.m. – 8 p.m.
"GenNext stores are an integral part of the Company's strategy to transform Aaron's in communities across the country," said Douglas Lindsay, CEO of The Aaron's Company.
"With the opening of every new GenNext store, we continue to receive positive feedback from our customers. We are excited to open our new store in the Fort Smith market and look forward to delivering exceptional value and service to our customers along with a best-in-class shopping experience."
Aaron's GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing a best-in-class experience for shoppers.
The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations. So far this year, Aaron's has converted or opened 32 GenNext stores, bringing the total to 243 company operated GenNext stores since launching the initiative in 2018.