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From Home Furnishing Business
Sarreid Ltd Plans Showroom Expansion Debut at HPMKT
September 21,
2023 by HFBusiness Staff in Business Strategy, Industry 
This October, at the Fall High Point International Furniture Market, Sarreid Ltd will debut an additional showroom space located in IHFC Interhall 404. This expansion represents the company’s effort to widen its reach at market.
Located in the International Home Furnishings Center, Interhall is a design-oriented destination and Sarreid will accompany a curated assortment of other innovative home decor brands. This new space will be in addition to their main showroom located on the 3rd floor of the Commerce and Design Building.
“Sarreid is on an aggressive growth curve,” said Brad Cates, CEO and president of Sarreid Ltd. “Our product, process, and service level are resonating with a wider and wider audience. We felt the time was right to present Sarreid in ‘the IT spot’ where designers, retailers, and specifiers come to see what’s new and what’s next.”
As part of the Sarreid evolution, Market attendees will see over 200 new product introductions. Sarreid will expand its leather category to include a new custom-designed distilled leather collection.
The company tapped into its Italian influences to introduce a revolutionary new sideboard designed by Florentine Architect Luigi Trenti. The Vista Sideboard (53987) toys with the illusion of suspension, as it appears to be frozen mid-axonometric projection.
This 3-piece sideboard is functional and stunning with both side and top storage compartments. However, an exceptionally eye-catching feature is the engraved Tuscan landscape front which opens in three parts.
Sarreid will open its InterHall doors on Oct 13, and will be open through October 18 from 8 am to 7 pm. The company’s main Commerce & Design showroom will be open Oct 12 through Oct 18, 8 am to 7 pm.