Sunset West Plans Three Collection Launches at HPMKT

September 21, 2023  by HFBusiness Staff in Business Strategy, Industry   

Introductions include a mixed material group featuring teak and resin wicker, a cushion-less rope seating group as well as new accent pieces designed to add interest to any space, indoors or out. Several of the cushion-less seating, accent pieces and dining options are available for quick ship in one to two weeks.

Inspired by the rustic charm of the high desert, the Sedona outdoor furniture collection highlights the natural beauty of organic materials and textures. Crafted from 100-percent solid teak wood, Sedona features Sunset West’s signature weathered teak finish, coupled with a textured resin weave to provide exceptional durability. 

Characterized by contemporary scale, with oversized deep seating, the collection offers a full suite of dining, lounge, occasional, and deep seating silhouettes.

“Designed to serve many of the various needs of our customers – from full customization to quick ship – our Sedona collection has a variety of options,” said Aliena Klaus Squire, vice president of marketing with Sunset West.

“For our customers looking for custom options, the cushioned, deep seating items in the Sedona collection are available in a selection of over 300 Sunbrella fabrics, as well as stocked, quick-ship option for those who need it now.

“In addition, our cushion-less deep seating, lounge and dining options in our new collections are available for quick ship in one to two weeks from both our east and west coast warehouses,” she added.

Including a variety of outdoor seating options that will complement existing collections, the Bahia and Grigio line will also be introduced this fall. Offering cushion-less designs with handwoven rope seat decks and backs, the group is available in two colorways –Sand and Graphite.

“Our take on the classic Adirondack chair, the Bahia and Grigio high-back chairs are perfectly pitched, with a body contouring seat design for upgraded comfort,” said Squire. “Featuring a high-performance open rope weave and wrapped paddle arm, the group offers a breathable, stylish and contemporary seating solution for dining, bar and lounge areas.”

Rounding out the introductions this fall, several new items will be added to the Bazaar Collection, injecting mixed materials and new color options into the line that can be used in both indoor and outdoor living spaces. Pieces include dining, bar, coffee, and end table pieces designed to complement existing collections and designed for both indoor/outdoor living.

Highlights include the “Pebble” and “Tree Trunk” Table series, featuring a unique grouping of end tables and coffee tables crafted with glass fiber reinforced concrete.

As part of Hooker Furnishings’ design-centric programming lineup in its new Designer’s Theatre this fall, Sunset West will offer a designer CEU session in partnership with Sunbrella. 

Event details are listed below:

Oct. 14, 2 – 3pm

Sunbrella: Sustainable Performance Fabric

Speaker: Marcia Blake, Sunbrella Merchandising Manager + ICFA Board Member

Location: Designer’s Theatre @ Hooker Furnishings Showroom, Showplace (3rd Floor)

Earn 1 IDCEC Continuing Education Unit (CEU); Continuing Education Course Code: CC-110253R1-1009