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From Home Furnishing Business
Rugs USA Teams with Prabal Gurung for Expansive Collection
September 21,
2023 by HFBusiness Staff in Business Strategy, Industry 
For twenty-five years, Rugs USA has helped its customers turn their houses into homes, offering a stunning array of rug styles, materials, and sizes to suit every design need and budget. The company announces the launch of an exclusive collection in collaboration with internationally renowned, award-winning fashion designer Prabal Gurung.
Prabal Gurung x Rugs USA is an expansive collection of rugs featuring 28 new designs in a range of sizes and price points.
The vision for the collection is "West Meets East" - showing appreciation for Prabal's love of Nepal and New York City. Known for his use of color and dedication to quality, he is an expert in modern luxury and exceptional style.
Prabal's exclusive collection for Rugs USA showcases his impeccable sense of color, patterning, and texture, and translates it into beautiful, elevated rug designs. Each piece reflects his unique perspective and celebrates the beauty of heritage, diverse cultures, and individuality.
"For this collaboration with Rugs USA, I took inspiration from two concepts – my homeland, Nepal, and the place where I found myself, New York. Blending Nepal's mysticism and magic with New York's pragmatism, we created a line of rugs that are colorful, textural, and vibrant, but also play beautifully with neutrals. I'm so excited for customers to be able to style and live with these pieces in their homes," said Gurung.
Alyssa Steele, CEO of Rugs USA, "We are thrilled to unveil our first-ever fashion collaboration and have found the perfect partner in the incredibly talented Prabal Gurung. We've long admired him not only for his incredible designs but also for his advocacy work and the ways in which he celebrates the beauty of his homeland. We're proud to help bring his vision to life."
"We're inspired by the intersection of fashion and interiors and know our customers want their homes to be an expression of their personal style, just as much as the clothing they wear," Steele adds.
THE PRABAL GURUNG X RUGS USA COLLECTION
From statement-making geometric motifs to delicate, impressionistic floral patterns to bold color palettes, the collection offers a wide range of stunning, elevated styles to suit every aesthetic.
Crafted in a range of materials and with the utmost attention to detail to ensure durability and a comfortable feel underfoot. Prices range from $85-$795.
The assortment features wool (both hand-tufted and flatweave), synthetic fibers, and natural fibers like jute. It also includes styles made with machine-washable fabrics for those who want to enjoy the beauty of Prabal's designs but need the ease and flexibility of washability.
The full collection can be found at rugsusa.com/prabal-gurung.
Prabal Gurung x Rugs USA. Photo Credit: Frank Frances