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From Home Furnishing Business
Lenzing Group Announces Increased Production to Meet Demand
September 21,
2023 by HFBusiness Staff in Business Strategy, Industry 
Lenzing Group, a producer of wood-based specialty fibers, has announced plans to increase production of its high-quality responsible viscose fibers for its textile LENZING™ ECOVERO™ and nonwoven VEOCEL™ brands in Asia-Pacific.
The viscose fibers, which are EU Ecolabel certified and produced in Lenzing’s Purwakarta site (PT. South Pacific Viscose) in Indonesia, will help Lenzing meet the growing demand among environmentally conscious consumers for textile and nonwoven products with a lower environmental footprint.
Lenzing has successfully transformed its Indonesian site with reduced sulfur emissions as well as annual CO2 footprint and is expected to contribute to wastewater reduction.
“We are working tirelessly to make the industries in which we operate even more sustainable and to drive the transformation of the textile business model from a linear to circular. I am therefore very pleased that we have now received the EU Ecolabel, which once again confirms our sustainability performance,” said Stephan Sielaff, CEO of the Lenzing Group.
“Demand for specialty fibers with low environmental impacts continues to grow structurally. We see enormous growth potential in Asia in particular. Our investments in Indonesia, as well as in other Lenzing sites around the world, put us in an even better position to meet the growing demand for specialty fibers with low environmental impact.”
To provide more options for industry partners looking for versatile, responsible products, before the end of 2023, Lenzing’s Purwakarta site will be capable of producing the innovative LENZING™ ECOVERO™ Black specialty fibers, which will significantly reduce water and energy usage in fabric dyeing thanks to a spun-dyeing process with a lower carbon footprint.
In line with Lenzing’s goals of reducing group-wide CO2 emissions per ton of product by 50 percent by 2030 and achieving CO2-neutral production by 2050, the converted production site has successfully reduced CO2 emissions by approximately 130,000 tons annually. An integral factor in enabling Lenzing to accomplish this pioneering transformation is the conversion from fossil fuel-based energy to geothermal-based energy at the site.