West Elm Introduces Collaboration with Altuzarra Creative Director

August 28, 2023  by HFBusiness Staff in Business Strategy, Industry   

The Joseph Altuzarra for West Elm Kids collection features furniture with elevated finishes as well as textiles and decorative accessories that are infused with Altuzarra’s own hand-drawn motifs. Created as a love letter to his two daughters, the sophisticated collection celebrates the signature artistry of Altuzarra while maintaining kid-friendly functionality.

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"Our collaboration with Joseph is everything you would expect from this incredibly talented fashion designer," said Day Kornbluth, President at West Elm. "With two daughters of his own, he knows exactly what parents are looking for, and we’re excited for our customers to discover this gorgeous collection."

"I am thrilled to be collaborating with West Elm Kids on this collection of nursery and children’s room furniture and accessories, marking my first foray into the world of home," said Altuzarra.

"When I became a father, I discovered a white space for chic, sophisticated interiors that were both beautiful and functional. Together with West Elm Kids, we created pieces that harmoniously blend style and practicality, capturing the whimsy and wonder of childhood."

Key items from the 42-piece capsule collection include the Clouds Crib & Kids Sheeting ($34-$199), Children’s Pajamas ($39.50-$44.50), Shooting Stars Quilt ($139-$199), Oval Mirror ($299), Ribbon Pendant Light ($299), Upholstered Crib ($1,199) and the 7 Drawer Dresser ($1,599).

Joseph Altuzarra + West Elm Kids will also be available for purchase in Canada, beginning on August 28^th at westelm.ca/josephaltuzarra.

Customers are also invited to join the conversation about the collaboration on social media with @westelmkids and @josephaltuzarra.

Photo: Joseph Altuzarra for West Elm Kids, Williams Sonoma