Daily News
From Home Furnishing Business
Ballard Designs with Carson Kressley Outfit Lounge at Breeders Cup
August 27,
2023 by HFBusiness Staff in Business Strategy, Industry 
Breeders’ Cup Limited today announced a new collaboration with Ballard Designs®, which will outfit the Trophy Lounge and breakfast area settings at the 2023 Breeders’ Cup World Championships. Curated lounge offerings have become synonymous with the Breeders’ Cup, which will celebrate its 40th running Nov. 3-4 at Santa Anita Park in Arcadia, California.
Also celebrating their 40th anniversary, Ballard Designs® offers a variety of high-quality furnishings and decorations to make any space feel elevated. Ballard has 18 retail locations across the United States and are continuing to expand.
Breeders’ Cup Ambassador Carson Kressley, the television personality and designer best known for his role on the Bravo’s original “Queer Eye for the Straight Guy” series, collaborates with Ballard and teamed with the furniture and home décor company to redesign two entertaining spaces in his Pennsylvania farmhouse. Kressley will curate the layout of the Ballard sections and settings on site at Santa Anita Park.
“We’re excited to be sharing our furniture and décor with this year’s select crowd at the Breeders’ Cup,” said Dominic Milanese, vice president of retail at Ballard Designs®. “Big shout-out to Carson Kressley for curating the look – guests are going to find it comfortable and fun. These luxe lounges will give everyone a chance to see first-hand what Ballard offers in anticipation of our first California retail store opening next year in San Diego!”
Spaces curated by Ballard can be found in the seven lounge settings at the Top of the Stretch for VIP participants enjoying breakfast during the morning works Monday through Thursday of Breeders’ Cup week. Their furnishings will also be featured in the Trophy Lounge, reserved for Breeders’ Cup Ambassadors and Celebrities on Friday and Saturday of Breeders’ Cup week.
“We are excited to work with Ballard Designs to provide a stylish and unique touch to both our VIP lounges and breakfast area for this upcoming Breeders’ Cup,” said Heather Higgins, senior vice president of corporate partnerships for Breeders’ Cup Limited. “Special thanks to Carson Kressley for making an introduction our VIP guests are sure to enjoy.”
In addition to being a go-to source for those looking to design an elite space at home, Ballard Designs® also provides advice from experts and guest appearances from top style makers and home fashion editors on their podcast and blog at BallardDesigns.com. They also provide free online and in-store design consultations.