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From Home Furnishing Business

Minwax Reveal Color of the Year to Create Modern Showpieces

August 27, 2023  by HFBusiness Staff in Business Strategy, Industry   

“Bay Blue is at the intersection of contemporary and classic,” said Sue Kim, Director of Color Marketing for Minwax. “The 2024 Color of the Year is a rich shade that elevates and enhances the natural wood within our homes.”

With its infusion of modern sensibilities, Bay Blue has the unique ability to transform traditional heirlooms into modern showpieces. This engaging color breathes new life into cherished furnishings and rooms, effortlessly blending vintage charm with contemporary silhouettes. Whether revitalizing a treasured furniture piece or reinventing a room's mood, Bay Blue is the perfect companion for DIYers—both new and experienced—seeking a timeless yet distinctive aesthetic.

Minwax, America’s No. 1 selling brand* of interior wood stains and clears, embraces wood’s character by adding a touch of color. Bay Blue pairs well with warm wood tones and copper accents, infusing a renewed vitality into timeless designs for the modern home.

“This year’s color is meant to ignite the creativity of DIYers to think of bold and rich color stain options when planning their next home project, helping to completely transform their living spaces,” said Kim. “With Bay Blue available in both solid and semi-transparent wood stain opacities, the possibility to create custom looks is easily within reach.”

Consumers can use Bay Blue interior stain to bring out wood's natural grain and inherent, imperfect beauty while maintaining its texture and adding memorable, classic accents.

Bay Blue is available in Minwax® Wood Finish Water-Based Color Stains. Visit www.minwax.com to discover endless possibilities to create custom looks with colors and a range of finishes.

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