Daily News
From Home Furnishing Business
GhostBed Uses Shoes to Entice Dealers in Las Vegas
August 24,
2023 by HFBusiness Staff in Business Strategy, Industry 
GhostBed wanted dealers to “just do it” in Las Vegas, namely, to experience the newly updated Ghost Massage Bed Powered by Cozzia and enter a raffle to win an exclusive pair of Air Jordan 1s in GhostBed black and green.
Six retailers ran away with the coveted prizes, which feature both the Air Jordan and GhostBed logos. Among the winners are Dan Murphy from HOM; Kristina Hicks from Slumberland; Rylan Sher from Sleep Country; Alex Figueroa from The Mattress Room; Stacia Beckinger from Becks Furniture and Sleep; and Olivia Jackson from Ashley Furniture. Each will receive a pair of Air Jordan’s in their specified size.
According to Alan Hirschhorn, executive vice president of GhostBed, “Excitement in the showroom was palpable throughout the Market. We used Air Jordan’s, a stylish and comfortable shoe, to highlight the unique air-cell technology in our newly updated massage bed and it was a slam dunk.”
“We want to thank everyone who visited the showroom to experience why our new air cell technology is a winner. Whether you’re sleeping on our mattress or jumping in a pair of Air Jordans featuring our logo, GhostBed products provide unparalleled comfort and support.”