Daily News
From Home Furnishing Business
Brown Jordan Rounds Out Leadership Team with Ben Collins
August 22,
2023 by HFBusiness Staff in Business Strategy, Industry
Brown Jordan Inc. announced that Ben Collins has been named Division President of its namesake brand, Brown Jordan, producer of luxury outdoor furniture.
In his new role, Collins will have full oversight of the Brown Jordan brand with particular focus on strategic operations, planning, sales and profitability, marketing, retail operations, and product design. His start date is Sept. 18.
“Ben’s deep industry expertise makes him the perfect choice to helm Brown Jordan,” said Jerome Griffith, president & CEO, Brown Jordan Inc. “His entrepreneurial experience and background in luxury and product distribution will make him a fantastic leader for the brand.”
Collins has a proven track record in merchandising and retail, as well as an acute understanding of the customer experience in home furnishings, having led multiple critical functions within one of the leading retailers in the industry.
“When approached with the opportunity to lead the Brown Jordan brand, I immediately knew that it would be the right fit. The chance to be a part of a brand as well respected and storied as Brown Jordan doesn’t come along often. I am incredibly excited to lead Brown Jordan to new heights,” Collins said.
Prior to Brown Jordan, Collins held a series of executive leadership positions at modern American home retailer Mitchell Gold + Bob Williams (MG+BW), most recently as Chief Customer Experience Officer. In this capacity, Collins was responsible for the entire customer experience—from first contact with the brand to complete customer satisfaction with delivered goods.
In his former role at MG+BW as SVP of Retail & Merchandising, Collins was responsible for establishing and achieving the brand’s strategic sales plan, cultivating and directing a sales team for 29 U.S. Retail locations and reducing obsolete inventory.
Collins’ appointment rounds out the leadership team of the Brown Jordan Inc. family of brands. The recently announced brand leadership team is as follows:
- Rory Rehmert, Division President for Castelle Furniture
- Mallory Polito, Division President for Charter Furniture
- Jerry Rega, Division President & Founder of Texacraft & Division President of Winston Furniture
- Frank Verna, Division President for Tropitone (formerly SVP of Consumer Sales for Tropitone, and returning to continue his distinguished service)
"I would like to congratulate these team members for their tireless dedication, operational excellence, and effective leadership,” said Griffith. “Each one of them has been a driving force in the success of their respective brands.