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From Home Furnishing Business

Avocado Green Opens Newest Experience Center in Boulder

August 21, 2023  by HFBusiness Staff in Business Strategy, Industry   

The store showcases Avocado's award-winning natural, eco-luxury mattresses and furniture, as well as loungewear from its sustainable sleepwear line and clean skin + body products.

"We are extremely excited to be opening this new showroom," said Avocado Vice President of Retail Brett Thornton. "We've developed a unique shopping experience that is unlike anything in our industry. The Boulder space will carry on the same tradition of our other locations: an inspiring retail space where customers can relax and learn more about Avocado Green Brands."

Because nobody is on commission at the store, guests have no pressure to buy. Avocado's knowledgeable team is on-hand to explain the nuances of Avocado's natural and organic materials. 

The team even encourages guests to spread out on organic mattresses and toppers, rest their heads on luxurious pillows, and touch the textured, reclaimed wood furniture.

The space is intimate and relaxing. Avocado crafted all of the tables, shelves, and display fixtures in the store in their Los Angeles woodshop, where they harness upcycled wood to meet their Zero Waste goals.

Avocado tiled the floor with tile from Fireclay — a fellow Certified B Corp — and artist Leah Pantéa created a bespoke mural that depicts Avocado's "farm-to-mattress" material sourcing concept.

"We wanted to create a space that reflected the regional Boulder vibe while representing Avocado's values," said Joanna Harrison, Avocado's Director of Interior Design. "The result is a warm, homey, chalet-like space with rustic western touches."

As part of Avocado's commitment to 1% For the Planet, Avocado donates 1% of all its revenue to vetted nonprofits. And as a Climate Neutral certified brand, Avocado reduces its footprint, offsets its scope 1, 2, and 3 emissions, and advocates for legislation that will help fight the climate crisis.