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From Home Furnishing Business
BEDGEAR Announces Partnership with Gardner White
August 17,
2023 by HFBusiness Staff in Business Strategy, Industry 
BEDGEAR®, producer of innovative and breathable performance bedding solutions, announces its partnership with the family-owned furniture and mattress store, Gardner White to introduce an all-new in-store "Sheets Wall" displaying an assortment of BEDGEAR's innovative temperature regulating sheets such as soft Hyper-Linen™, Ver-Tex™, and Dri-Tec®.
This cutting-edge display will make its debut at the Gardner White location in Canton, Michigan, and will enhance the retail experience for consumers.
These installations introduce a showroom-level execution at a retail level, providing an interactive shopping experience for customers in the Michigan region, redefining retail standards in the bedding category.
The new BEDGEAR installations are part of a planned expansion across seven Gardner White locations in MI, including Township, Howell, Saginaw, Taylor, Warren, and Auburn Hills.
"We are incredibly excited to join forces with BEDGEAR to introduce this truly personalized and integrated journey for our Gardner White customer community," said Rachel Stewart, president of Gardner White. "Being Michigan's top furniture and mattress retailer, we are always looking for ways to enhance the shopping experience, and with cutting-edge fabric technologies, we have full confidence in BEDGEAR's ability to deliver quality products."
Integrating seamlessly with the existing BEDGEAR Pillow ID wall, this groundbreaking display serves to complete the spectrum of bedding essentials and invites shoppers to embark on a personalized sheets journey catering to individual comfort and temperature preferences.
"Consumers are craving something more – an enjoyable, interactive, and informative experience," said BEDGEAR's founder and CEO Eugene Alletto. "Gardner White is a like-minded partner who shares our passion for redefining bedding shopping. We are determined to revolutionize the way people perceive and approach shopping for bedding, turning it from a tiresome task into an exhilarating adventure."
Gardner White will be carrying BEDGEAR's Level and Storm Performance® Pillow as well as their newest sheets collection that all feature BEDGEAR's smart fabric technologies, such as moisture-wicking Dri-Tec®, instant-cooling Ver-Tex™ and Air-X®, which enhances airflow.
The Hyper-Cotton Sheet Set and Hyper-Wool Sheet Set are just a few of BEDGEAR's best sellers with cutting-edge cooling technologies that are available at Gardner White.