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From Home Furnishing Business
Four Seasons Retail Campaign Brings the Hospitality Home
August 15,
2023 by HFBusiness Staff in Business Strategy, Industry 
As the world's leading luxury hospitality company, Four Seasons commitment to a perfect night's sleep runs deep. The brand's "Dreams Belong Everywhere" retail campaign places a spotlight on the renowned Four Seasons Signature Sleep collection, loved by guests around the world, and accessorized by a curated selection of best-selling products that have been designed to the highest standards for distinguished living.
"Our signature sleep experience is based on a 60-year legacy of innovation in partnership with sleep experts and feedback from the world's most discerning travelers," says Julie Bourgeois, senior vice president, retail, Four Seasons Hotels and Resorts.
"Our Dreams Belong Everywhere campaign marries our core competency in sleep products and the sense of belonging guests feel at our inspiring hotel destinations. Australian model and actress, Gemma Ward, joins us as our campaign face, perfectly representing the warmth and sincerity that defines Four Seasons."
The pinnacle of the Signature Sleep Experience is the legendary Four Seasons mattress. Years of development have achieved a balance of comfort with three firmness options to choose from. Supportive pillows, sumptuous duvets, and smooth, sateen linens have also been crafted to complete the collection, extending the iconic Four Seasons sleep experience into the home.
~ The Sleep Set includes a Four Seasons mattress in either Signature, Firm or Plush – for a perfectly customized sleep experience – along with a corresponding sheet set, duvet cover set, duvet insert and pillow.
~ Choose from a superior blend of down and feathers or non-allergenic plush Pillows to feel perfectly supported and inspire sweet dreams.
~ Custom-designed to provide both warmth and protection, Four Seasons Duvets are available in a range of premium down and synthetic options for year-round comfort.
~ A new Slumber Set brings elevated comfort to any home with Four Seasons best-selling sleep essentials, all in one bundle. Complete with hypoallergenic Down & Feather Pillows and the All Seasons Duvet, the Slumber Set ensures maximum comfort and sleep support.
Shop Four Seasons at Home Collection here.
About Four Seasons at Home
Four Seasons hotels are synonymous with quality and comfort. Four Seasons online retail platform Four Seasons at Home extends this unwavering commitment. All Four Seasons products have been purposefully selected and designed to the highest standards: from plush towels to the softest linens, from signature mattresses to destination-inspired candles. Be immersed with Four Seasons at Home in a world of unparalleled luxury.
Share experiences and see how others are creating their own Four Seasons at Home with #ShopFS.