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From Home Furnishing Business
Lovesac Introduces New Product Line to Expand Portfolio
August 14,
2023 by HFBusiness Staff in Business Strategy, Industry 
The Lovesac Company, a sustainable furniture and technology brand known for its Sactionals, The World's Most Adaptable Couch, unveiled a new product line to strategically expand the Sactionals portfolio.
Designed with a modern aesthetic defined by crisp edges and an angular silhouette, Angled Sides combine style, flexibility, and Total Comfort, so customers can have it all at home.
Through the brand's Designed For Life approach, the introduction of Angled Sides is just one of the new products being brought to market that will enable consumers to style and adapt their Lovesac Sactionals platform in ways they never could before.
Developed with the same base dimensions and geometric modularity of the brand's current Sactionals Sides, Angled Sides will function as both an arm and a back of the couch and can be used interchangeably with Standard Sides and Roll Arm Sides for endless configuration combinations.
Current Sactionals owners can seamlessly add Angled Sides to an existing configuration, giving them a completely new look without the expected investment for a brand-new couch.
Intentionally curated with versatility at the forefront, using Angled Side as couch backs provide a 15.8-degree angle, just enough to feel a slight, comfortable recline while in the seated position without sacrificing support, which neatly contours to your body.
As arms, Angled Sides prop you up in the perfect position while offering similar reclining comfort, and paired with the Angled Side Pillow, which is thoughtfully designed to fit perfectly with any Standard or Angled Side.
"Going into our 25th Anniversary year, we knew we needed to show up for and engage with Lovesac customers in an impactful way," said Shawn Nelson, Lovesac founder and CEO.
"As promised, we continue to 'Rewrite the Rules of Comfort' with the launch of Angled Sides, adding even more style and comfort customization options for our Sactionals customers.”
“We understand what design-minded consumers are looking for today and wanted to provide them with a new look that felt different without sacrificing core product benefits that set Lovesac apart: rearrangeable, replaceable, expandable, and changeable. We look forward to continuing to challenge traditional definitions of comfort through exceptional home products for the years to come."
Paired with the new Angled Sides and all existing styles are Lovesac accessories, including the Sactionals Coaster and Drink Holder, created to make movie night at home more convenient. Angled Side Covers are available in all of the brand's 200+ washable and changeable quick ship and custom fabric offerings.
As with all Sactionals products, Angled Side + Pillow configurations can support StealthTech™ Sound + Charge, invisible surround sound from Harmon Kardon, now with Satellite Subwoofers for expanded bass and sound capabilities.
New Angled Side Sactionals options are now available for purchase in Lovesac showrooms and online at lovesac.com. To find the closest Lovesac showroom to you, visit the brand's Showroom Locator. To learn more about how Lovesac has innovated the home space for 25 years and counting, visit www.lovesac.com/25th-anniversary-event.