Daily News
From Home Furnishing Business
BodyBilt.com Teams with imagine.io for 3D and CGI Content
August 7,
2023 by HFBusiness Staff in Business Strategy, Industry 
BodyBilt.com, a manufacturer of ergonomic seating and workstation solutions inspired by NASA, has partnered with imagine.io for all of its 3D and CGI content development.
“I was sold on the concept of 3D and CGI content from the beginning, because as a U.S. manufacturer headquartered in Texas, well outside Houston, producing quality lifestyle photography was a challenge,” said David Fletcher, national director of marketing at BodyBilt.com.
“I would have to have a team load trucks with the product, fight to rent a space to do a photoshoot on someone else’s timeclock, with little control, so costs would easily escalate. In terms of budget, the cost of computer-generated content versus lifestyle photography shoots wasn’t even apples to oranges in comparison.”
“But what I have learned from my initial bad experience in the CGI space is that everything hinges on choosing the right content partner. We now have the right dance partner in imagine.io, and the difference in terms of speed, cost, quality, and communication, is really night and day.”
imagine.io immediately onboarded BodyBilt.com to it’s a project management tool, where 3D artists provide computer generated models for approval in hours, compared to what used to take four to five weeks for a single chair.
In fact, in less than two months, imagine.io has provided the company with properly designed models, and a configurator for its website, as well as working templates that enable them to create custom content at speeds they could not have previously imagined.
“We are steadily expanding beyond our roots as a home furnishings specialist into additional product categories, in this case, hand-crafted office seating and a company that is focused on ergonomic 24-hour seating for user segments like law enforcement, call centers, and environmental health and safety,” said Preet Sahil Singh, founder of imagine.io.
“To succeed in this space, BodyBilt.com absolutely requires excellent communication and responsiveness from our designers, and to be able to control their own destiny with access to all the tools and templates they need to create superlative content and custom work environments.
Our mission is to help them reshape their content and build even more value on their site. Our team is laser focused on helping our clients grow, and frankly, that’s why imagine.io is growing as well.”