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From Home Furnishing Business
GenNext Store Expands Aaron’s Company into Kansas City Market
August 7,
2023 by HFBusiness Staff in Business Strategy, Industry 
The Aaron's Company, Inc., technology-enabled, omnichannel provider of lease-to-own and retail purchase solutions, today announced the opening of its newest company-operated Aaron's GenNext store in Grandview, Missouri.
The new Aaron's store in Grandview – a southern suburb of Kansas City – reflects an expansion by Aaron's into the greater Kansas City market. The new store is conveniently located at 12340 15th Street in the Truman Shopping Center just off of I-49.
"GenNext stores are an integral part of the Company's strategy to transform Aaron's. As we bring our GenNext stores to communities all across the country, we continue to receive positive feedback from our customers," said Douglas Lindsay, CEO of The Aaron's Company. "We're excited to open this new store and serve Grandview and the greater Kansas City area."
The Company's GenNext initiative is transforming the in-store customer experience. GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing a best-in-class experience for shoppers.
The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations. So far this year, Aaron's has converted or opened 23 GenNext stores, bringing the total to 234 company operated GenNext stores since launching the initiative in 2018.