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From Home Furnishing Business
West Elm Announces Collaboration with Stylist, Colin King
July 31,
2023 by HFBusiness Staff in Business Strategy, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc., announced the launch of a new collaboration with Colin King, an interiors stylist. The new 41-piece capsule collection includes furniture, lighting, textiles, and decorative accessories that celebrate both West Elm and King’s shared appreciation for natural materials, timeless silhouettes, and artisanal craftsmanship.
Utilizing what King refers to as a disciplined color palette, the Colin King Studio for West Elm collection includes a mix of textures and materials featuring ceramic, stone, linen, and wood allowing customers to add layers of natural materials into their home in a way that is true to King’s signature aesthetic.
King’s design styling expertise, as demonstrated in his Rizzoli-published book Arranging Things, is in finding the relationship between objects that tells a story. Each piece in the collaboration is thoughtfully designed with layering in mind, offering a nuanced approach to modern home decor. The collection’s launch signals the Fall 2023 season for West Elm and serves as a continued example of West Elm’s commitment to design leadership.
“Together with West Elm, we’ve created versatile everyday treasures, including accessories, seating, and lighting,” said interiors-stylist Colin King. “This collection serves as a catalyst to reinvent a room, sparking fresh conversations with existing objects, and acting as a way to tease new meaning from your own surroundings.”
“At home and on set, there are certain objects that I always reach for—a ceramic vessel, a simple wooden box, a tailored chair, a sculptural occasional table,” King explained. “These are things that should be easy to find and yet they’re things that too often elude me. Together with West Elm, we’ve created versatile everyday treasures, including accessories, seating, and lighting.”
“Thoughtfully conceived and finely crafted, they’re pieces that will add intrigue and beauty to any room—whether standing on their own or mingling with others. All of them share a refined spirit rooted in texture, materiality, and form. But don’t think of this collection as one self-contained world. Think of this collection as catalysts to reinvent a room, as sparks for fresh conversations with existing objects, and as ways to tease new meaning from your own surroundings.”
“As admirers of his work, we are thrilled to be working with Colin on this beautiful and thoughtful assortment,” says Day Kornbluth, president of West Elm. “The Colin King Studio for West Elm collection marries his refined aesthetic with our modern voice.”
Key items include the Iron Taper Holders ($29-$39), Centerpiece Bowl ($199), Ceramic Table Lamp ($249-$299), Floor Planter ($299), Coffee Table ($799) and the Kirkwood Sofa ($3,299).
To learn more about the Colin King for West Elm collaboration, please visit westelm.com/colinking.
The Colin King Studio + West Elm collection will be available for purchase in Canada beginning on July 31st at www.westelm.ca/colinking.
Customers are also invited to join the conversation about the collaboration on social media with @westelm and @colinking.