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BEDGEAR® Announces Debut of New Products in 2023
July 30,
2023 by HFBusiness Staff in Business Strategy, Industry 
BEDGEAR®, providing sleep essentials for the active consumer, announces the debut of several new bedding products coming this year. In addition to the new offerings, the brand will showcase a sustainability-themed retail theater display at the bi-annual Summer 2023 Las Vegas Market.
Las Vegas Market attendees will get a sneak peek look at the newest product innovations, rolling out later this summer which continues BEDGEAR's mission to provide consumers with personalized and modular sleep products with sustainability in mind.
To further demonstrate the brand's commitment to sustainability in the bedding category, BEDGEAR's retail theater will highlight the significant impact the bedding industry is causing on the environment, fueled by mattress returns and excessive bedding waste.
By Getting it Right the First Time and offering truly personalized modular products, BEDGEAR is on a mission to help consumers find the right mattress fit from the start, reducing the number of returns that inflict damage upon the planet. BEDGEAR's Retail theater will also give attendees an in-person look at a handful of their most popular pillows and mattresses.
"Our focus at the Las Vegas Market this summer is to show retailers and consumers just how detrimental our industry is to mother earth," said Founder and CEO Eugene Alletto. "At BEDGEAR our pillows and mattresses are purposefully designed to be modular and sustainable, eliminating unnecessary landfill waste."
A Revolutionary Modular Sleep System for Couples
BEDGEAR 's new revolutionary SplitHead Line is making its debut in September 2023, offering a groundbreaking modular sleep system which will provide increased personalization for ideal co-sleeping. The SplitHead design allows consumers to customize their positioning, finding optimal support and comfort for their upper body independently.
The SplitHead design will be available on a variety of BEDGEAR's popular mattress models such as the M3, H4 and H6. In addition, the SplitHead line will be complete with an adjustable Flex LSX base with customizable head and lumbar support functionality and specially designed mattress protectors and sheet sets.
Cooling Power for Extreme Performance
The new BEDGEAR Night Ice Performance Pillow is joining the extensive lineup of pillows with an improved standard in cooling technology. The Night Ice Performance Pillow incorporates React™ Crown with cooling gel and a React™ blend fill, ensuring optimal pressure relief and resilient support without bounce.
The Ver-Tex™ cover offers additional cooling features, catering to individuals who tend to overheat. The BEDGEAR Night Ice Performance Pillow will be rolling out in Fall 2023.
To check out the retail theater and the new BEDGEAR products at Las Vegas Market, visit the BEDGEAR' showroom at the Las Vegas Design Center located in Building B on the 11th Floor, Suite B-1100. BEDGEAR's products are available in stores nationwide, in 32 countries, and on bedgear.com.