Daily News
From Home Furnishing Business
TURF Expands Promotions and Sales Team for Extreme Growth
July 19,
2023 by HFBusiness Staff in Business Strategy, Industry 
Turf, the Chicago-based acoustic solutions company operating at the intersection of art, architecture, and technology, has expanded its promotions and sales team.
Turf continues to have record-breaking growth, and to drive even more growth, the brand is growing its team through a slate of pivotal sales roles. Camille Zanona, previously Regional Sales Manager for the East Coast, has been promoted to Vice President of Sales; Katrina Gatuz has been hired as Regional Sales Manager for the West Coast; and Jamie Gray has been appointed the brand’s first Director of Sales for Europe, the Middle East, and Africa (EMEA).
Rob Perri, President of Turf states, “With the addition of a Director of Sales overseeing the EMEA, it will be the brand's first role focused on bringing our stunning acoustic solutions to commercial space designers and architects in EMEA.”
Camille Zanona brings more than 12 years of professional experience within the sales industry, holding positions at Skyline Design and Architectural Glass Works, that focused on expanding business, providing support to field sales representatives, and driving sales and business activities that maximized revenue, profitability, and market share. As VP of Sales she will lead the overall sales team and shift focus to a more global approach for the brand.
Katrina Gatuz brings extensive experience to her role, having held positions in the acoustics and design industries focused on developing new sales strategies, creating and maintaining relationships with local interior design firms, and overseeing and training sales representatives. Gatuz will serve as Turf’s Regional Sales Manager for the West Coast, overseeing all sales representatives within the region, developing and executing strategic plans, and ensuring that rep sales goals and objectives are met.
For more than 20 years, Jamie Gray has worked across design and acoustic solutions in the United Kingdom. Gray held positions at Levolux and Fabric Systems before starting and selling his own acoustic solutions company JBH Soft Furnishing and later Napelii, an acoustics agency working with architects and designers to specify products. As the director of sales for EMEA his responsibilities will oversee achieving overall regional sales goals, develop and execute strategic plans, and ensure that rep sales goals and objectives are met.
With principles of value, impact, clarity, leadership and ease to guide them, Camille Zanona, Katrina Gatuz and Jamie Gray each will serve essential roles to the brand and will lead their teams through coaching, support, and reporting metrics for each department within Turf.