Daily News
From Home Furnishing Business
StyleCraft Announces Partnership with Austin Allen James
July 11,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
StyleCraft announces the upcoming debut of a new lifestyle collection created in collaboration with artist and product designer Austin Allen James.
StyleCraft’s Rodney Leath commented, “We are excited to see buyers at summer markets and to be able to highlight our new collaboration with Austin. His lifestyle collection is absolutely exquisite, and we can’t wait to see the response from buyers during our launch party on opening day at Las Vegas Market.”
The Austin Allen James x StyleCraft Lifestyle Collection will launch during Las Vegas Market, with a special Meet and Greet Event with Austin on July 31st at 3 pm, in showroom A-352. StyleCraft’s launch party will feature hors d'oeuvres and a Signature Cocktail, “The Jazzy James" in honor of Austin’s new collection. Guests are encouraged to RSVP on Eventbrite.
Austin Allen James, artist and product designer commented about the collection, “My furniture and art are influenced by my everyday life living near the Gulf Coast. I capture energy and color in harmonious compositions. My goal is always to create a piece of art or furniture that grows more beautiful and precious through time."
Each of the new designs, StyleCraft created in collaboration with Austin, will be on display during Las Vegas Market. For buyers who want to experience the new Austin Allen James x StyleCraft Lifestyle Collection, they can register in advance for online access to preview the new collection of 70+ designs across furniture, casegoods, lighting, accessories, pillows, artwork, mirrors & wall decor.
As an added bonus to buyers visiting the StyleCraft showroom A352, Austin will be giving away $2500 worth of exclusive original artwork with a special drawing for 2 original pieces! Buyers are encouraged to stop by for details on how to enter to win.
StyleCraft’s collaboration with nationally recognized artist Austin Allen James launched in 2018 with a capsule collection of original art. Throughout the pandemic, Austin and StyleCraft worked to grow their relationship and expand the number of designs into a full lifestyle collection for a summer 2023 debut.
Austin shared, “I am so proud of what we have created and how we have expanded our collaboration into a full lifestyle collection. StyleCraft’s entire team has been incredible to work with and I am thrilled that they were able to seamlessly deliver my furniture design visions - that our industry is going to absolutely love!”