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From Home Furnishing Business
BIA Unveils Additions to “The Fabulous Five” in Las Vegas
July 10,
2023 by HFBusiness Staff in Business Strategy, Industry 
Mattress manufacturer Bedding Industries of America (BIA) will unveil additions to its Eclipse and Eastman House brands, the MyComfort collections, at the Summer Las Vegas Market. The collections come in two price ranges: $799 and $2499. To the retail trade, the company dubs these collections the “Fabulous Fives,” named for their 5 comfort choices.
“Today’s mattress shopper is faced with an incredibly hard buying process: with hundreds of brands, feels, looks and colors,” said Philip Carlitz, chief revenue officer of BIA.
The fabulous five collections simplify the buying process at two key price points. They do so by offering a choice of 5 firmness’s all in the same fabric. By altering the quilt patterns and comforts, it makes the products easy to differentiate on the floor and even easier for the RSA to explain.
We are offering a solution to the retailer to guarantee that their customer finds the perfect bed for their back and for their wallet.
The hybrid collections consist of five models made of varying feels ranging from extra firm to luxury. In the Eastman House MyComfort series, each model is made up of a total of 3,000 coils split between double stacked four-inch nested pocketed coils and a layer of one-inch nano-pocketed coils, New Zealand Global Organic Textile Standard (GOTS) certified wool, natural Talalay latex and four pound copper-infused memory foam. The Eclipse MyComfort series are 12” hybrids featuring 792 edge to edge pocketed coils that can be offered flat-pack or roll-packed.
BIA will be showing these collections in its Las Vegas showroom, B-1118, at World Market Center.