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From Home Furnishing Business
HPMA Has Started Their Search for Design Influencers Tour F23
July 10,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) kicks off its Fall 2023 search for the biannual Design Influencers Tour at High Point Market, organized in partnership with Esteem Media.
To be considered, interior designers and other design-focused online influencers must apply by August 11.
Based on the submissions, ten design influencers will be selected to attend High Point Market for two full days of touring sponsor-showrooms during the October trade show.
Among the criteria for selection are the size of the applicant’s following on their social media profiles or blogs, and the quality of the content they share on those channels.
In exchange for their participation, each influencer will be asked to report from their unique perspective on the products and experiences they encounter on their tour visiting 18 of the top exhibitors at High Point Market.
“The Design Influencers Tour is a win-win for participants and for the sponsoring showrooms,” says Tammy Nagem, president and CEO of the High Point Market Authority. “This is one of our most popular Market programs and there’s a lot of brand exposure to be gained for everyone involved.”
“We encourage everyone with an interest in growing their platform to apply,” adds Adam Japko, founder of Esteem Media and the Design Influencers Conference.
The Fall Market tour dates are set for Oct. 15, and 16. To be considered, influencers must complete the submission form by 5 pm ET, Aug 11.
High Point Market exhibitors interested in learning more about the program and sponsorship opportunities may email marketing@highpointmarket.org. A limited number of tour sponsorships are available.