Daily News
From Home Furnishing Business
Three Dimensional Marketing Makes Insteps with Design Gaming
July 5,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Tokens.com Corp., a publicly-traded company that builds web3 businesses and owns an inventory of digital assets, is pleased to announce that the team behind Startup Slang has joined its subsidiary, Metaverse Group.
Metaverse Group will also have exclusive access to the “Shoppable” metaverse technology developed by Startup Slang that links in-game purchase transactions to Shopify Plus storefronts.
Startup Slang was the first to connect a mobile game to a Shopify Plus store. This technology is the first of its kind and can be seen in the popular interior home decor game called “Design Home”.
Design Home is a mobile game that has been downloaded over 100 million times in the Apple and Android app stores. The game allows players to decorate interior design spaces with pieces that can be purchased directly from popular interior decor brands in the physical world.
This new technology further bridges the gap between the physical and virtual world using middleware solutions and creates a seamless shopping experience.
This technology allows Metaverse Group to build customizable gamified experiences for brands looking to reach new audiences and sell their product in an immersive and seamless way. As leaders in web3 development, Metaverse Group’s services position brands to make an easy shift from two-dimensional to three-dimensional marketing.
“We know that three dimensional marketing is the way of the future, this is evident with all the money tech giants like Apple are spending in creating wearable headsets,” said Andrew Kiguel, CEO of Tokens.com.
“It has been challenging finding the right solutions to connect products in digital experiences to ecommerce but by acquiring the Startup Slang team and their IP, this gives Metaverse Group an added advantage to further enhance gamified shopping experiences.”
“By joining our Shoppable metaverse technology with Tokens.com and Metaverse Group, we plan to scale these types of deployments and allow brands to add an additional ecommerce source of revenue to their businesses through the metaverse. This will be a pivotal move towards the public's mass adoption of the metaverse,” said Damiano Raveenthiran, founder and former CEO of Startup Slang.