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Emma Sleep Co. Launches Range of Secluded Sleep Vacations
June 25,
2023 by HFBusiness Staff in Business Strategy, Industry 
Emma — The Sleep Company is launching its own range of secluded sleep vacations, as the summer season officially begins, and the global sleep tourism trend gathers pace. Independent research, carried out with Appinio, showed that 77% of participants would love to go on a sleep vacation, but only 18% have tried one in the past.
The research also found that 98% of people consider good sleep to be a vital component of a vacation, and that 79% of respondents enjoy better sleep in the countryside compared to the city. Furthermore, Appinio and Emma discovered that the item people miss the most when they go on vacation is their beds.
Sleep vacations are the latest tourism trend where rest and rejuvenation are the core elements of the getaway. They provide an escape from daily routines by immersing vacationers in natural, peaceful, and secluded environments that promote relaxation and restoration.
For Emma's Sleep Experts, a sleep vacation has a wide range of health benefits. Several scientific studies indicate that exposure to natural environments improves sleep quality thanks to improved hormone balance. For example, natural settings decrease cortisol levels the primary stress hormone — thereby improving sleep and overall well-being.
"Sleep tourism helps people step away from daily stressors and rediscover the essential need for restful sleep," said Theresa Schnorbach, Sleep Research Team Lead from Emma – The Sleep Company.
"By prioritizing relaxation and having the chance to connect with nature, individuals can achieve better cognitive function, emotional balance, and overall well-being during a sleep vacation."
Emma is the world's first sleep brand to launch its own range of sleep vacations, which will be bookable later this summer. Emma Sleep Vacations will include a wide range of locations designed to promote rest and relaxation, and properties kitted out with Emma's award-winning sleep products.
To mark the launch, Emma is launching a global competition to give one lucky participant the chance to win the very first Emma Sleep Vacation. People can enter to win at https://www.emma-sleep.com/pages/sleep-vacations by guessing the correct country shown in the photos. The winner will be announced on July 12th.