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From Home Furnishing Business
GhostBed Expands Venus Williams Collection with Pillows
June 22,
2023 by HFBusiness Staff in Business Strategy, Industry 
GhostBed, a leading online mattress retailer and manufacturer of boxed beds, is once again expanding its Venus Williams collection with the introduction of three cooling Venus Williams pillows: the slim/stomach pillow, the copper pillow and the shredded foam pillow. The new products will be unveiled during Las Vegas Market in GhostBed’s showroom B980.
The manufacturer’s new slim pillow is made with aerated gel memory foam to allow for maximum air flow, GhostBed’s proprietary phase-changing material that absorbs body heat, as well as moisture wicking fabric that give the pillow a “cool-to-the-touch” sensation. While the pillow is ideal for all sleepers, it does target those who sleep on their stomach.
GhostBed’s new copper pillow - incorporates a shredded copper and memory foam blend fill for the same customization and a copper-infused pillowcase that contains antimicrobial properties, and aids in the product’s durability and longevity. The shredded fill provides the pillow with increased air flow and promotes cooling.
The last introduction to the Venus Williams collection – a new traditionally shaped shredded foam pillow uses a memory foam, visco and microfiber cluster blend fill to provide cooling and contouring support. The pillow consists of GhostBed’s FIT (Far Infrared Technology) foam to help improve circulation and comfort. The fill is removable to allow consumers a customizable sleep experience.
“The Venus Williams collection has been a grand slam at the retail level over the past year, but the mattress is only one component of the sleep system. We are expanding the line into performance pillows so a consumer can purchase a full sleep set that incorporates all incredible features of our Venus products,” said Alan Hirschhorn, executive vice president of GhostBed.
All three pillows will retail from $69 to $199.