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From Home Furnishing Business
Wright Creative Branding Sales Leader Retires After 35 Years
June 18,
2023 by HFBusiness Staff in Business Strategy, Industry 
Wright Creative Branding & Labels announced that Kim Cobb, industry veteran and longtime sales leader, has retired from her role at the company after 35 years of service.
Spanning her decades-long career at the family-owned company, Cobb helped hundreds of customers launch thousands of brands and products while continually innovating on behalf of the company and its clients.
In addition to vice president of international sales, Cobb has held various other roles during her tenure at Wright, including vice president of sales and vice president of new business development.
“Passion, creativity, integrity, boundless energy, and true dedication to the success of the company and her teammates best describe Kim” shared Wright CEO Don Wright. “To say that Kim will be missed is the understatement of the century. She leaves a remarkable legacy and an indelible imprint on our hearts and minds.”
Among her notable accomplishments is creation of the “Wright Exchange” program, which allowed customers to submit a report of their excess product back to Wright Creative Branding & Labels so when other plants needed that same label, the client with the excess labels would ship from their inventory.
This program helped various manufacturing plants reduce their excess inventory and delivered significant savings for Wright’s customers.
After creating Wright Exchange and seeing the benefit of that program for customers, Cobb developed another program called “Wright Onsite,” which allowed customers to print model names on pre-purchased backgrounds at their own facility using a standard laser desktop printer.
The print-on-demand capabilities meant no minimum orders and tremendous cost savings for clients. Fifteen years later, this program is still widely used across the bedding industry.
One of Cobb’s proudest professional accomplishments includes partnering with a coworker to create a design for top-of-bed products, which Wright then patented.
“My 35 years at Wright have been the most rewarding times in my life both professionally and personally. When you work in an environment that fosters collaboration, creativity, and ingenuity, you’re sure to be successful.”
“I appreciate the freedom that Wright gave me to explore, learn and seek new opportunities that would bring business to the company,” said Cobb. “My mantra has always been that I do my job well because I love what I do. And the team at Wright made that possible.”
In her retirement Cobb looks forward to completing her degree in Viticulture & Enology, enjoying more recreational time at her lake residence, and visiting her seven grandchildren in three different states.