Shifman Mattresses Honor Partners with Achievement Awards

June 14, 2023  by HFBusiness Staff in Business Strategy, Industry   

Sedlak Interiors (Solon, Ohio) and Willis Furniture & Mattress (Virginia Beach, Va.) are both second-time winners of the annual Shifman award that recognizes top performance and growth by retail partners across the country. Both are high-end, family-owned, single-store retailers that chose to floor Shifman in 2009.

Sedlak was honored with the Platinum award this year, its second since 2014. Sedlak Interiors’ 142,000 square foot Street of Dreams® showroom features hundreds of the top international designer brands displayed in 27 inviting room setting galleries.

Shifman President Bill Hammer said, “Sedlak Interiors features one of the largest and most impressive Shifman galleries in the country and has been a committed advertiser to drive business consistently.”

The Gold award this year goes to Willis Furniture & Mattress, which has been serving Southeastern Virginia and Northeastern North Carolina since 1892. This is its second Shifman Achievement Award in three years. A Shifman partner for 14 years, Willis earned the Silver award in 2020.

Hammer commended Willis for its focus on uniquely built, handcrafted quality mattresses by Shifman to compete well in an area with a lot of competition from larger retailers.

“Both the Sedlak and Willis families and their staff demonstrate true commitment to the core principles and practices of consistent sales excellence, so it is no surprise that they are two-time winners of the Shifman Achievement Award. Shifman is proud to continue to earn the business and support of both fine retailers,” said Hammer.