Malouf Home Adds Specialists to Enhance Marketing Team

June 11, 2023  by HFBusiness Staff in Business Strategy, Industry   

George and Nelson will work together with sales, creatives and other teams to drive marketing initiatives that bring the most value to their retail partners.

“We’re thrilled to have Sydnee and Kelsie on the team,” said VP of Marketing Joel Dewberry. “They’re both experts in creating effective marketing strategies and solid customer relationships, and they have proven success in their previous roles.”

He added, “MaloufTM is known for our strong branding and marketing, and Sydnee and Kelsie will build that reputation while finding new pathways for growth."

As the new brand manager of MaloufTM, George will provide enhanced marketing support for retailers, assist with industry events and tradeshows, and oversee all content development for Malouf HomeTM, WeekenderTM and Salt FlatTM. She’ll also continue to build a powerful brand identity that resonates with retailers and end consumers.

George has spent the last five years of her career in fashion retail. At her last company, George started as a marketing specialist and worked her way to marketing manager, where she oversaw advertising, emails, events, social media and SMS. She holds a bachelor’s degree in marketing from Utah State University.

“I’m excited to jump into a new industry and find new ways to grow,” George said. “It’s an amazing opportunity to work for a company that really cares about their employees. Because of the people I’m surrounded by, I know that we can achieve great things and can’t wait to see the impact we continue to make.”

Nelson comes to MaloufTM with several years of experience in marketing and a bachelor’s degree in strategic communications and public relations. In her new role at MaloufTM, she will focus on project management, coordinating the creation of product descriptions, website content and marketing materials. She’ll also be a liaison between the sales, creative and marketing teams.

Prior to Malouf TM, Nelson worked for a fashion boutique based in northern Utah. Her initial role was focused on customer success, and she later moved to the marketing department, spending most of her time as a social media specialist while also helping with email and SMS marketing.

“I’m excited to be joining the MaloufTM marketing team,” Nelson said. “I am a big advocate for brand recognition and relationship building. By collaborating closely with cross-functional teams, including designers, developers and marketers, I can build seamless processes and make sure all content aligns with our brand’s core values.”

Looking ahead, George says storytelling and digital marketing are two big opportunities for MaloufTM. She shared, “By staying up to date with the latest marketing trends, we can leverage emerging technologies and platforms to reach a wider audience and drive measurable results.”

“These ideas go hand in hand with cultivating strong relationships with our retail partners and will lead us to accomplish their goals and ours.”