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From Home Furnishing Business

Lovesac Announces New EVP, SFO and Senior Strategic Advisor

The Lovesac Company, known for its Sactionals, The World's Most Adaptable Couch, announced effective June 30, after six and a half years with Lovesac, Donna Dellomo is retiring as EVP and CFO and plans to take on a Senior Strategic Advisory role.

In this role, Ms. Dellomo would be providing strategic, financial, operational, and organizational development insight around Company initiatives and help ensure a smooth transition of current responsibilities.

The Company is also announcing the appointment of Keith Siegner as the Company’s new Executive Vice President and Chief Financial Officer effective June 30.

Shawn Nelson, chief executive officer, stated, “We are very grateful for Donna’s contributions during her tenure at Lovesac. We have greatly benefitted from her work ethic and professionalism in leading our teams.”

“I particularly want to highlight her invaluable contributions in helping us navigate the recent pandemic years as well as her leadership during our 2018 IPO and subsequent transition to being a public company. We are grateful that Donna plans to take on a senior strategic advisor role for Lovesac and wish her well in the next chapter of her career.”

“It has been a privilege to be part of the Lovesac team and witness firsthand the brand’s expansion from $76 million in net sales and 75 showrooms to over $650 million in net sales and 200 showrooms in just six years while building out a higher level of financial rigor operating as a public company,” said Dellomo.

“The product, the team, and the vision are what brought me here over six years ago and are what still excites me today. It has been a privilege to work alongside our leadership team and the many talented individuals throughout the company,” Dellomo said.

"With Lovesac well positioned for success, I felt it was the right time to make this transition to the next chapter in my career. I'm proud of what we have accomplished together, including building a strong foundation for the future. I look forward to supporting Lovesac’s success and growth potential in my new role.”

Nelson added, “I am thrilled to welcome Keith as our new EVP and CFO. With his breadth and depth of experience across finance, accounting and capital markets, he brings a wealth of relevant and valuable experience to Lovesac. I look forward to the impact he will have as we continue to grow our differentiated and disruptive company and scale our business and brand.”

Siegner brings extensive financial experience and expertise to the Company, having previously served as Chief Financial Officer of Vindex, a leading global e-sports technology and infrastructure company. Prior to joining Vindex, he served as Vice President, Investor Relations, Mergers & Acquisitions, and Treasurer at Yum! Brands.

Before Yum! Brands, Siegner was a senior banking executive in equity research for over 15 years at UBS Securities, and prior to that, Credit Suisse. He began his career at Arthur Andersen in the International Tax Consulting Division. He received both bachelor’s and master’s accounting degrees from Wake Forest University and is a CFA Charter holder.

“I am honored to be named EVP and CFO of The Lovesac Company and excited to work alongside this talented team to help drive the next chapter of growth,” said Siegner. “I look forward to building on the strong foundation that Donna has established and working with the team to effectively scale the business and achieve our goals.”

Additionally, the Company announced that Jack Krause has retired from his role as Chief Strategy Officer effective June 30 and will remain a member of the Company’s board of directors. Jack’s current responsibilities will be divided between Nelson and Mary Fox, president and COO.

Nelson, concluded, “On behalf of the board of directors, I would like to extend my sincere thank you to Jack for his seven years of service with the Company, which include his roles as chief operating officer and, more recently, chief strategy officer.

Since joining Lovesac, Jack has played an instrumental role in transforming the Company into a true omni channel retailer by helping expand our physical touchpoints and digital platform as we continue to disrupt the industry. We wish him nothing but the best in his retirement and look forward to continuing to benefit from his significant knowledge of the Company and industry as a member of our board.”



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