Daily News
From Home Furnishing Business
West Elm Announces Collaboration with RHODE Lifestyle Brand
May 31,
2023 by HFBusiness Staff in Business Strategy, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc., announced today the launch of a new collaboration with RHODE, the women-owned and operated lifestyle brand. The new collaboration celebrates color throughout all 40-pieces of the collection while embracing layered prints and vintage detail.
Founded in 2014 by former college roommates and best friends Phoebe Vickers and Purna Khatau, RHODE is a lifestyle brand that designs for good times, big adventures and a vibrant life. The brand’s aesthetic lends itself beautifully to the home space.
This collaboration includes decorative accessories, tabletop and colorful textiles with complementary motifs in a variety of blues, greens, pinks and yellows.
Day Kornbluth, president at West Elm states, “We are excited to share this capsule collaboration with RHODE, which brings their signature print voice to bedding, linens and entertaining pieces for the home, and celebrates the optimism of both RHODE and West Elm.”
RHODE Creative Director and Co-founder, Purna Khatau adds, “This collection is full of inspiration from our travels and intended to mix and match unabashedly. It was such an incredible process to collaborate with West Elm and bring our signature prints to life with their team.”
Echoing the sentiment, co-founder Phoebe Vickers added, “In working with West Elm, we truly went back to our origins. We included a few of our signature prints—bringing the DNA of RHODE to a new medium, which has been incredibly exciting."
The RHODE + West Elm collection will also be available for purchase in Canada beginning on May 29th at https://www.westelm.ca/rhode
Customers are also invited to join the conversation about the collaboration on social media with @westelm and @shoprhode.