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From Home Furnishing Business
BEDGEAR® Partners with Wichita Furniture to Unveil Retail Theater
May 16,
2023 by HFBusiness Staff in Business Strategy, Industry 
BEDGEAR®, the brand of Performance® that provides innovative bedding by focusing on enhancing breathability, personalized fit and responsible sourcing, is partnering with Wichita Furniture & Mattress to unveil BEDGEAR's new captivating in-store retail theater displays at Wichita Furniture & Mattress's new store grand opening at 4200 W. Kellogg Dr., Wichita on May 16.
The new installations will give a unique, high-tech and interactive guest experience to customers in the Kansas area that is unlike any other retailer.
Wichita Furniture & Mattress will be carrying BEDGEAR’s award-winning M3 Performance® Mattress, pillows, sheets, mattress protectors as well as baby and kids bedding that all feature BEDGEAR’s smart fabric technologies, such as moisture-wicking Dri-Tec®, instant-cooling Ver-Tex™ and Air-X®, which enhances airflow.
Retail theater displays such as the interactive PillowID Finder allow in-store shoppers to use a touchscreen to find their personally fitted pillow based on their body shape, temperature preference, and sleep position. The Airflow Pedestal, which demonstrates the immense breathability of BEDGEAR's Performance pillows, will also be included in BEDGEAR's retail theater.
"Boring retail is dead," said BEDGEAR founder and CEO Eugene Alletto. "Consumers want a fun, engaging, and educational in-store experience which is why we are partnering with Wichita Furniture. We align on the same frame of mind and know we can overcome shopping for bedding as being looked on as an exhausting errand."
"I played baseball throughout my college career, so I understand the importance of getting a good night's sleep because it helped me perform my best on the field," said Vice President Jordan Storey of Wichita Furniture & Mattress.
"We are focused on incorporating new and innovative technologies, and that's why we partnered with BEDGEAR. Its Performance bedding reduces overheating and interrupted sleep, so sleepers maximize their rest, allowing them to perform better throughout the day."
Wichita Furniture & Mattress will be carrying BEDGEAR's award-winning M3 Performance® Mattress, pillows, sheets, mattress protectors as well as baby and kids bedding that all feature BEDGEAR's smart fabric technologies, such as moisture-wicking Dri-Tec®, instant-cooling Ver-Tex™ and Air-X®, which enhances airflow.
The Storm Performance® Pillow and Flow Performance® Pillow are just a few of BEDGEAR's best sellers with cutting-edge cooling technologies that are available at Wichita Furniture & Mattress.
With a focus on highlighting cutting-edge technologies in the new store location, Wichita Furniture & Mattress is also an authorized Wichita seller of SONOS, the audio brand that brings every room together with incredible sound for music and TV. SONOS provides consumers with the coolest tech for their sleep and the coolest tech for their homes.
"With the unparalleled growth in streaming, music has become ample and immediate," said Sonos Chief Executive Officer John MacFarlane.
"By offering SONOS at Wichita Furniture & Mattress, we have enabled a technologically advanced relationship between streaming and bedding, a combination that is new to both industries."
As part of Wichita Furniture & Mattress's grand opening, BEDGEAR's Storm Performance® Travel Pillow will be part of its customer appreciation giveaway.