Daily News
From Home Furnishing Business
King Koil Outfits Top Arizona Resort with Exclusive Mattresses
May 10,
2023 by HFBusiness Staff in Business Strategy, Industry 
Mattress manufacturer King Koil is set to leave its mark on an Arizona landmark this spring, outfitting the more than 330 rooms at The Wigwam, a uniquely Arizona resort where casual elegance meets historic charm in the West Valley of Phoenix, with an exclusive edition of its Signature mattress collection.
As a cornerstone of the West Valley, The Wigwam is a luxury AAA four-diamond desert oasis spanning 440 acres with world-class restaurants and championship golf courses. Winner of multiple hospitality awards including most recently being crowned the number two resort in the US Southwest by Conde Nast Traveler, the desert oasis was also named best historic resort in the U.S. by Historic Hotels of America last year.
“Founded nearly 100 years ago by the Goodyear Tire and Rubber Co., The Wigwam is beginning a multi-million renovation breathing new life into its grounds and room and suite interiors,” said David Binke, chief executive officer of King Koil Mattress Co.
“Since building our factory in this area in 2018, we have developed a unique relationship with the resort, housing executives for extended stays, entertaining retail partners and staging numerous corporate events there through the years.”
“We’re very pleased to win the opportunity to elevate the guest experience at such a storied property with luxurious mattresses that will provide a sleep experience as memorable as the rest of their stay.”
“Nothing else impacts a hotel guest’s experience quite like a bed,” said Mike Vidoli, vice president of sales, King Koil, who initiated talks with the resort’s ownership during his own long-term stays at the hotel.
“A TV is a TV, a dresser is a dresser, but the bed is something that a hotel guest will never forget if it provides an exceptional night’s sleep,” said Vidoli.
King Koil will begin delivery of 400 ultra-premium, super pillow-top mattresses in queen and king combining specialty foam with advanced coil technologies in early June. The mattresses were designed exclusively for The Wigwam and will be installed as part of the phased major interior refresh to minimize disruptions to guests.
“As a luxury brand made in America, King Koil aligns beautifully with The Wigwam’s century of service, and we’re pleased to be moving forward into the next century with a West Valley neighbor, as well as a valued customer,” said J. Green, vice president of sales and marketing.