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From Home Furnishing Business
Anthropologie Collaborates with Copenhagen-Based Influencer
May 10,
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry 
Anthropologie, the American lifestyle retailer, and Copenhagen-based designer, stylist, and influencer, Pernille Rosenkilde, announced the launch of their exclusive collaboration today.
Part stylist, part influencer, and full-time creative spirit, Pernille Rosenkilde focuses on imaginative projects that blend her editorial experience with her love of color, unusual materials, and vintage treasures – and the Pernille Rosenkilde exclusively for Anthropologie collection embodies just that.
The collaboration features an assortment of both fashion and homeware pieces, all in fun shapes and pastel and color-pop shades. From a curated interiors assortment that includes dinnerware, candles, throws, plates, and more, to apparel made up of sweaters, skirts, and blouses that incorporate tulle, bows, pinstripes, puff sleeves, and ruffles, each style emulates Pernille's naturally free-spirited and playful look.
"We are thrilled to unveil our collection with Pernille Rosenkilde," said Louie Higaki, general merchandising manager for AnthroLiving, Anthropologie's home assortment.
"This collection is accessible and affordably priced, without compromising that only-at-Anthro touch our customer both loves and expects. Each piece in the collection evokes the designers playful yet bold, creative charm, and we are delighted to introduce our Anthropologie community to Pernille's colorful and eclectic style."
"What I have really loved about working with Anthropologie is our shared passion for creativity. Designing for me is all about being open and having fun with the design process," said Pernille Rosenkilde. "We started out with a home collection, and quickly, we had a shared wish to have apparel and accessories to back it up.”
“What I had in mind when designing every piece of the collection was a spring day of fun in Copenhagen. There are very few things I love more than a chill picnic on a big blanket in one of my favorite city gardens, having friends come and go, sipping champagne from beautiful glasses, eating cake from cute ceramic plates, and wearing colorful and over-the-top pieces, even on a casual Sunday. This is the day I had in mind when I designed the collection, and I can't wait for this day to come."
The Pernille Rosenkilde exclusively for Anthropologie collection will be available both in-store and online. The line is priced between $12 for coasters and $198 for a skirt.