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From Home Furnishing Business
Mor Furniture for Less Launches Mlily USA Bedding Galleries
May 8,
2023 by HFBusiness Staff in Business Strategy, Industry 
Top 100 furniture and mattress retailer Mor Furniture for Less will launch new Mlily USA bedding galleries in 33 stores across the Western, Northwest and Southwest regions this month.
The increased and enhanced presence of the Mlily USA brand and products are part of the strategic direction following the acquisition of Mor by Mlily USA’s parent company.
The Mlily bedding galleries will include up to 10 mattress models on the floor, representing best sellers and products that demonstrate the company’s range of capabilities from all-foam to hybrid mattresses, and pillows to adjustable bases.
“The Mlily brand will have increased visibility and better communicate its value and offerings. In addition to refreshed design and new point-of-purchase materials featuring enhanced graphics and video will aid retail sales associates and consumers select the best mattress,” said Glenn Kobylarczyk, executive vice president of Mlily USA.
Mor Furniture recently opened its newest store in Tacoma, Washington last week, with the Mlily USA gallery offering the innovative PowerCool sleep system and top performers Harmony Chill 3.0, Fusion Supreme and WellFlex 2.0 and 1.0 mattress models.
Mor Furniture for Less stores can be found in Washington, Oregon, California, Nevada, Idaho, Arizona and New Mexico.