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From Home Furnishing Business
Pottery Barn Collaborates with Sweet July by Ayesha Curry
May 7,
2023 by HFBusiness Staff in Business Strategy, Industry 
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced today the launch of a new collaboration with Sweet July, a lifestyle brand founded by renowned restaurateur, chef, two-time New York Times bestselling author and entrepreneur, Ayesha Curry.
Anchored by natural textures, fresh patterns, and earthy tones, the Sweet July by Ayesha Curry collaboration for Pottery Barn features a well-crafted collection of beautiful items for the home.
The new Sweet July by Ayesha Curry x Pottery Barn collection is inspired by summer celebrations and embraces a range of neutral tones with pops of bold and rich terracotta for an elevated, modern look that mix and match seamlessly.
From guest-ready bedding and bath accessories to modern barware, table linens, and Calacatta marble serve ware and dinnerware debossed with a herringbone pattern, the collection’s thoughtful details celebrate Ayesha’s passion for design and love of al fresco dining.
"Our collaboration with Ayesha Curry has been so organic and inspiring because we share core values of bringing together good people and products through meaningful design," said CEO of Pottery Barn Brands Marta Benson. “The new Sweet July collection showcases our shared passion for family and beautiful living in the home."
“It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home,” said Ayesha Curry, CEO & founder of Sweet July.
“I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”
The Sweet July by Ayesha Curry x Pottery Barn collection will debut for Summer 2023 on May 5 at potterybarn.com/sweetjuly and in select California Pottery Barn stores -- the Stanford Shopping Center in Palo Alto, the Westfield Galleria in Roseville, and Broadway Plaza in Walnut Creek.
Be the first to see the new collection by following @potterybarn and @sweetjuly on Instagram.