West Elm Announces Second Collaboration with Marimekko

May 1, 2023  by HFBusiness Staff in Business Strategy, Industry   

The new limited-edition collection is designed with summer lounging in mind, celebrating color and Marimekko’s iconic patterns. The limited-edition summer-inspired assortment includes sofas and chairs, water resistant indoor/outdoor pillows, a hammock and beach umbrellas bursting in rich marigold, poppy reds and cobalt blues.

West Elm + Marimekko retails for $30-$1,399 and is exclusively available for purchase beginning on May 1^st at westelm.com/marimekko.

West Elm is thrilled to be partnering with Marimekko once again following the success of the collaboration’s debut during the holiday season of 2022. The new summer assortment will build upon the consumer demand for pairing Marimekko’s iconic prints with West Elm’s modern aesthetic.

Iconic Marimekko prints featured in the Summer Collection include Primavera (1972) and Kaivo (1964) by Maija Isola and Papajo (1968) by Annika Rimala.

Jeffrey Hannoosh, senior vice president of product design at West Elm states, “We are so excited to be working with Marimekko for our second exclusive product partnership.”

“These celebrated and iconic prints originally created in the 1960s and 1970s were selected for their signature Marimekko style and embody an optimism that is perfect for summer life outdoors.”

Minna Kemell-Kutvonen, design director, home & print design at Marimekko, added, “We are delighted to continue to work with West Elm and see our iconic prints come to life in this fun and playful summer collection featuring products made for both indoor and outdoor living."

Key items include the Outdoor Pillows ($59.00), Outdoor Papajo and Primavera Floor Cushions ($149.00), Papajo Hammock (179.00), Outdoor Papajo Rug ($399.00) and the Outdoor Printed Umbrella ($499.00)

Customers are invited to join the conversation about the collaboration on social media with @westelm and @marimekko.