Daily News
From Home Furnishing Business
Avocado Mattress Opens Experience Center in Portland
May 1,
2023 by HFBusiness Staff in Business Strategy, Industry 
Avocado Green Mattress recently opened the doors to its newest experience center in Portland. The stunning space, located in Washington Square mall, reflects the ideal version of a home: warm, welcoming, comfortable, inclusive.
The store showcases Avocado's award-winning natural, eco-luxury mattresses and furniture, as well as loungewear from its sustainable sleepwear line and clean skin + body products.
"We are extremely excited to be opening this new showroom," said Avocado Vice President of Retail Brett Thornton. "We've developed a unique shopping experience that is unlike anything in our industry.”
“The Portland space will carry on the same tradition of our other locations: an inspiring retail space where customers can relax and learn more about Avocado Green Brands."
Because nobody is on commission at the store, guests have no pressure to buy. Avocado's knowledgeable team is on-hand to explain the nuances of Avocado's natural and organic materials.
The team even encourages guests to spread out on organic mattresses and toppers, rest their heads on luxurious pillows, and touch the textured, reclaimed wood furniture.
The Washington Square space is intimate and relaxing. Avocado crafted all of the tables, shelves, and display fixtures in the store in their Los Angeles woodshop, where they harness upcycled wood to meet their Zero Waste goals.
And a local Portland artist created a stunning mural, inspired by the beauty of the Pacific Northwest, that faces the parking lot at the exterior entrance. In true Portland style, all the props and decor, including lounge furniture, were even purchased from local thrift stores, giving the space an eclectic, vintage spirit.
"We wanted to create a space that represented Avocado's values — warm, inclusive, and sustainable," said Joanna Harrison, Avocado's director of interior design.
"Our upcycled and second-hand pieces imbue a quirky and eclectic vibe that feels just right for our debut store in Portland."
As part of Avocado's commitment to 1% For the Planet, Avocado donates 1% of all its revenue to vetted nonprofits. And as a Climate Neutral certified brand, Avocado reduces its footprint, offsets all of its scope 1, 2, and 3 emissions, and advocates for legislation that will help fight the climate crisis.