From Home Furnishing Business
IKEA Introduces Nytillverkad Collection to Honor Design Icons Past
Vintage furniture has become increasingly popular in recent years as people seek unique and timeless pieces to add character and style to their homes. To meet this demand, IKEA is announcing the launch of the Nytillverkad collection, a tribute to iconic IKEA designs from the past.
Preparing to celebrate the 80th anniversary, IKEA is going back to its roots with a collection that celebrates the unique take on design as simple, functional and playful.
“At IKEA, the past, the present, and the future are all connected,” says Fredrika Inger, managing director at IKEA of Sweden. “We’ve designed many functional and beautiful home furnishing products during the last 80 years, and it’s only natural that we get curious about our achievements in the past.”
Inger continues, “With Nytillverkad, we are returning to the future, again. In multiple launches over the next few years, we will release a series of carefully selected products from our design archive, updated to match the bold outlook of the next generation. We are happy to bring back these timeless designs truly appreciated by the customers over the years.”
The Nytillverkad collection features a range of furniture, bedding, and accessories reimagined to be relevant to the needs of today. The collection stays true to the original designs but reinvents them in striking shades and updated materials, resulting in a range of products that dares to be truly timeless.
“This collection is loud, colorful, and fun. All the products have a story behind them, like one of our most iconic products LÖVET, first introduced in 1956. In the Nytillverkad version, we call it LÖVBACKEN, and it comes in orange, blue, and light green with an ash veneer top, adding a bold pop of color to any room,” says Karin Gustavsson, the creative leader of Nytillverkad collection, IKEA of Sweden.
Another iconic design is the KRYPKORNELL pattern by Swedish textile designer Sven Fristedt, first introduced in 1980 as the BLADHULT pattern on a cover for the KLIPPAN sofa. The happy multi-colored print, typical for Scandinavian design, is now available on bedding, kitchen accessories, pre-cut fabric, and cushion covers, adding a sunny boost of color and charisma wherever you choose to put it.
The Nytillverkad collection also includes the DOMSTEN stool, featuring a smooth pine top and metal legs in contemporary colors, taking its inspiration from the JERRY stool designed by Karin Mobring, as well as the BONDSKÄRET coat stand, a new bold take on the SMED coat stand, originally developed by designer Rutger Andersson.
“The simplicity in the design – how they look – and how they help you in your everyday life is what makes this collection so special,” says Johan Ejdemo, design manager at IKEA of Sweden.
The Nytillverkad collection will be available from July 2023, with more launches planned over the next few years. With its bold colors, updated materials, and timeless design, the collection will add personality and character to many modern homes.