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From Home Furnishing Business
Helix Sleep Announces the Launch of Luxury Collection
April 19,
2023 by HFBusiness Staff in Business Strategy, Industry 
Helix Sleep, direct-to-consumer sleep brand, today announced the launch of their brand-new luxury collection, Helix Elite.
The Helix Elite Collection is the brand's newest and most luxurious line of mattresses. A celebration of innovation, high-end style, and personalized comfort, the Elite collection stacks expertly crafted comfort layers on top of a best-in-class support system that zips together to create a truly elevated sleep experience.
With six models available, customers can easily find their perfect sleep solution based on their unique sleep needs.
"The Helix Elite collection is the culmination of our innovative approach to building high-quality mattresses and an all-out effort to combine every luxury mattress feature you can imagine," said Adam Tishman, co-president of Helix.
"We set out to create the best mattress on the internet, filled with the highest quality materials available, and that's just what we did. At over 15 inches, the Helix Elite collection is the tallest, most luxurious bed-in-a-box that can be shipped directly to your door. We are excited to share this new, advanced concept with our customers and help bring the Elite sleep experience to life."
Like Helix's Standard and Luxe collections, Helix Elite features six core models: Sunset Elite, Moonlight Elite, Midnight Elite, Dusk Elite, Twilight Elite, and Dawn Elite. Each Elite model is built to support different sleep preferences and positions, all with the trusted comfort of Helix's sleep technology.
The entire Elite lineup is GREENGUARD Gold certified and constructed with CertiPUR-US foams, ensuring that each mattress is free of volatile organic compounds (VOCs), harmful metals, and other dangerous chemicals.
Advanced cooling GlacioTex™ Elite fabric covers five carefully curated foam layers to create the comfort insert of each Elite mattress. Two layers of highly supportive micro coils are encased within the comfort insert, offering exceptional contouring, incredible pressure relief, and next-level body cradling comfort.
These innovative micro coils also provide durable, long-lasting support throughout the life of the mattress, reducing the dipping and sagging of the mattress over time.
An innovative new way to ship luxury, the two-box shipping method delivers an elevated sleep experience with the convenience of bed-in-a-box shipping. Due to the impressive amount of materials in the mattress, Elite beds arrive in two boxes and are designed to be stacked and zipped during the unpacking process. This two-box system ensures that no materials are limited due to weight restrictions.
Each Elite mattress comes with a 15-year warranty and 100-night sleep trial. Prices start at $1,829 for a twin. For more information, please visit www.helixsleep.com.