HF Custom Continues Its Aesthetic Focus at High Point Spring Market

April 16, 2023  by HFBusiness Staff in Business Strategy, Industry   

Pieces in “Modern Traditional” take cues from classic silhouettes, each updated with a modern twist, while the “Soft Modern” looks include silhouettes with softened and rounded – yet visible and bold – lines. The new styles are covered in three emerging textile trends that were inspired by the design team’s travels to global fashion-leading markets both domestically and abroad. 

Seven new silhouettes will make their debut this Spring, including two sofas, three swivel chairs and two club chairs. Each is covered in inspiring new textiles, forecasted to be leading trends this season, including: Warm Neutrals, Desert Hues, and Muted Mauves.

“Traditional is alive and well,” said Sandi Mowry, senior vice president of sales and merchandising for HF Custom. “Classic forms never truly go out of style; they just need a fresh approach every now and then. And this Market we’re doing just that.”

Mowry continues, “By combining tried and true silhouettes with a few updated design techniques and fresh textiles, we’ve developed several pieces that are undoubtedly intended for today’s consumer yet will stand the test of time.” 

Each of the new frames will be covered in fresh textile stories for this season:

Warm Neutrals - Accented with deep navy, grey, mint and blush, neutrals have continued to warm up for several seasons with warm colorations of nutmeg, toasted almond, and cognac hues. Very textural in nature, this trend is highlighted with wovens, printed linens and embroidery-accented pillow fabrics.

Desert Hues – Coordinating well with Traditional Modern looks, desert-tone hues such as rich ochre, clay and copper mix with traditional blues, greys, greens, and browns that unexpectedly pair with deep teals, denim blues, minty greens and gold tones for a fresh take on a classic color palette. Velvets, updated florals, and textured linens offer depth and dimension.

Muted Mauves – Mauve is having a moment. Grounded in neutrals, soft mauves and lilac tones make their way into the conversation via playful bouclé’s and sophisticated wovens. With hints of icy blue and emerald tones, this color palette unexpectedly updated with a nostalgic nod to the past. 

HF Custom, a division of Hooker Furnishings, will showcase its new introductions at the Spring 2023 High Point Market in its newly opened showroom on the third floor of Showplace. 

The company is also planning a social event to mark the launch of the new products and new space:

- Join Hooker Furnishings on April 22  from 5:30 to 9:30 p.m. to celebrate the grand opening of the company’s brand-new flagship showroom located on Floor 3 of Showplace. An evening to remember, enjoy specialty cocktails and refreshments on our new outdoor patio as well as live music from the legendary band, LIQUID PLEASURE.