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From Home Furnishing Business
Gold Bond CEO Says High Quality Sleep Products Are Here to Stay
April 13,
2023 by HFBusiness Staff in Business Strategy, Industry 
What started out as a trend two years ago with consumers quarantined in their homes and flush with government stimulus money buying better quality sleep products is not short-lived, but rather a permanent change to the way we do business, said independent bedding manufacturer Gold Bond’s CEO Robert Naboicheck.
“The pandemic shined a bright light on consumer health and the importance of sleep in that equation. Add to that a greater appreciation for their homes –since they spent more time there, and you see more than a trend for better goods –but rather a permanent change in consumer behavior,” he said.
“We first saw a blimp in spending on luxury sleep products. In a normal cycle, we would have seen the curve even out over time. But two years later we are still seeing the flight to quality. That is not a trend, but a permanent change.”
An example of the change in consumer preference is the brand’s increased sales in its Buckingham and Venice collections – some of the company’s more premium products. The collections utilize a deep-quilted top panel made with polyester and cottons fibers, as well as super-soft foam that aids in a luxurious feel and breathability, two inches of super-soft foam that deepens surface comfort and is double-sided to lengthen the lifespan of the mattress. Pricing ranges up to $2,499 in queen.
Gold Bond’s mattresses use premium components such as GOTS-certified organic wool, natural FR fiber, and 100-percent natural Talalay latex, the purest and most durable latex in sleep technology, to provide a luxurious feel to its mattresses for consumers.
The company also uses the same Leggett & Platt’s 1057 Bolsa® innerspring unit with Quantum Edge® support that aids in the ultimate comfort and prolonged durability for our products.
During recessionary times where other companies are despecing their products and selling their products to retailers at pre-recession price points, Gold Bond chose to put a higher density foam into their products and raise their price points slightly but never compromising on their promise of durable luxury.
“Consumers are shopping differently and are not satisfied with less than high quality products that are important for maintaining self-care. Even though we are going through inflationary times, we are still seeing consumers – especially the younger consumers – willing to spend the extra money on a luxury mattress that guarantees a restful night’s sleep,” he added.