Daily News
From Home Furnishing Business
Nourison Introduces Dozens of New Rugs at High Point Market
April 12,
2023 by HFBusiness Staff in Business Strategy, Industry 
Floor covering and home accents manufacturer Nourison is introducing dozens of new area rugs and home accessories in their showroom on the ground floor of the IHFC Building (IH101) at Spring High Point Market. Rug styles will be available at multiple price points from value to luxury.
Hand knotted collections Divine, Aldora and Silk Shadows will have six new styles added in tones of sand, ivory, cream, and warm grey. Divine is hand knotted using Nourison’s patented weaving technique and provides rich texture and a sumptuous feel. The new style DIV12 is inspired by rolling sands with soft shades of beige and tan moving through the rug.
The latest Aldora styles, flatwoven with a luxurious silk-like texture, have soft, floral designs that are perfect in both traditional and modern farmhouse decors. Silk Shadows is one of Nourison’s best-selling hand knotted collections and features contemporary and transitional motifs with tasteful colors and tone-on-tone contrasts.
Nourison’s Christopher Guy Area Rug collection also introduces two styles with dramatic designs, woven in earth tones. These new rugs will make a statement in any upscale space.
Washable rugs are still a growing category. Nourison successfully introduced several washable collections last year and is adding more styles to satisfy increased demand.
Grand Washables was introduced late last year and will receive four new styles at market. Washable Solutions is a new washable indoor/outdoor collection launching with six styles in rich colors and subtle texture.
Mina Victory Home Accents introduces handmade cotton and linen throw pillows ZH103 and GE220. These cozy pillows feature a warm texture and are available in coral, sky blue, sage green, chartreuse, navy, and grey.