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From Home Furnishing Business
Luxfort Home Reimagines Seating and Beds with Motion
April 12,
2023 by HFBusiness Staff in Business Strategy, Industry 
Mid-priced motion upholstery specialist Luxfort Home will celebrate its one-year anniversary at the High Point Market this spring by continuing to reimagine upholstered seating and upholstered beds to create new business opportunities for retailers, said President Lee Boone.
“Our goal is to create sales and profit opportunities for our retailers through innovation in the power upholstery, accent seating and upholstered beds categories by adding unexpected functional features,” Boone said.
POWERSEATS. Luxfort Home’s latest innovation combines the fashion of best-selling accent chair and club chair styles with new functionality. The company is introducing 10 PowerSeat styles in performance fabrics and top-grain leathers that offer functions including recline, swivel, hidden storage, cup holders, USB charging ports and reading lights.
“Accent chairs are selling very well now because they are versatile enough to go in the family room, bedroom, den or office,” Boone said, adding that they are a relatively low-ticket item in a plethora of style and colors.
“By adding practical function to a popular, versatile silhouette, consumers in today’s smart-phone world can now have a conference call in an accent chair, watch a video, read with the help of a reading light, charge their phone and take advantage of hidden storage and motion,” he said. Retail price range is $499 to $999.
CLOUDPOWER MOTION. Featuring extra-deep, super-soft pillow-top seating in dual-power motion sectionals and sofas with zero-wall clearance and stationary looks, Luxfort is introducing five styles in what it calls the CloudPower category.
While conventional seating pieces range from 22-23 inches deep, the CloudPower selections are approximately 26 inches deep for a lounging experience, Boone said. Sectionals include an average of 5 seats, and the average retail price of a sectional is $2,999.
NEXT GENERATION OF POWER BEDS. At the HPMKT last fall, Luxfort introduced an innovative new product category for the bedroom furniture and sleep industries called PowerBeds, integrating the most popular functional elements of motion upholstery into best-selling upholstered bed styles.
“The PowerBed concept has been embraced by retailers across the country,” Boone said. This market, the company will offer 5 new styles and expand the number of styles and fabrics available, with an emphasis on soft, high pile covers. All PowerBeds feature adjustable headrests, Bluetooth audio systems, LED-touch lights and wireless charging flexible phone/tablet holders.
All beds ship with matching upholstered footboard and bedrails, and a 14-slat mattress foundation. There’s also a built-in, patent-pending mattress-height adjustment bracket to accommodate a wide range of mattress thicknesses (12” -16”). Retail price range is $1,000 to $1,500.
The new lines will debut in Luxfort’s 5,000-square-foot showroom at 100 N. Main Street, High Point.